Business Logo Design Revamp Failures: Where They Went Wrong

A lot of thought goes into designing a new logo, and to redesign it after the old logo has taken you to heights of success is a different ball game altogether. And while most of the corporate giants in the market don’t want to venture down that path, some made the gutsy move to revamp their business logo design, which didn’t go quiet as planned.

Here is what went wrong when the hotshots decided it was time to spice up their business logo design.
 

GAP:

In 2010, GAP went ahead and launched its new logo with its clean font and a tiny blue square overlapping the ‘P’, during the busy Christmas season. Soon after the social media was taken by storm as GAP customers made clear that they did not support the new design. 

Ordinary, cheap and tacky were just some of the adjectives used to describe the new logo. GAP then performed one of the quickest re-branding turnabouts of all time and reverted back to the 20 years old original logo.   

 

 

Kraft:

Kraft being one of the biggest giants in the drinks and food industry was criticized heavily when it launched its new logo in 2009. The new business logo design was slammed for using a basic font, Tekton and the rest of the design was also pronounced to be generic and bland for a company as renowned as Kraft. Kraft too, slipped back to using their original logo.  

 

Syfy Channel:

Initially known as the SciFi channel, Syfy refurbished its business logo design in the year 2008. This renaming met with an outcry from the viewers all around the globe. By changing the brand name altogether, Syfy shot itself in the foot. This alienated the target market, the ‘sci-fi nerds’ who could connect more easily to the original brand name. The new visual too, is extremely shoddy as compared to the simplistic old Saturn logo. 

    

Business Logo Design - What makes it so powerful?

Begin with a design that truly represents your company. The idea of creating a business logo seems simple unless you actually work on one. There may seem a few numbers of elements appearing on a logo when a viewer comes in contact with it but hardly anybody understands the real effort put behind it. A logo is the core ingredient of all your company’s brand activities. Whether it is a design for a website or a commercial banner, a brochure design, a stand-by truck or just a business, your business logo appears clear at each of your marketing tactics. You don’t want to send out a bad brand message through poorly designed business logo. Always remember, a logo appears to be the most simplest of tasks to achieve to laymen, so when you give off a poor design technique to your viewers, they may just leave with a mindset that your company is not even capable of pulling off a simplest of design. 

You can have a great food restaurant, with great inventory and operations with a number of dedicated employees but if your logo design is incapable of showing what your specialization is your other investments are a flop as well. Don’t let other operations suffer because of a lag in one important task. Why not think of it as an opportunity to pull off an image that your client instantly buys and is confident about? Your business logos do your company a big favor, things that you can’t convey to your market physically is communicated through a simple design effectively.

Business logo designs are a your brands essence and putting in some extra effort and time will not only take you towards the right direction but will help you generate leads more than ever. So do not feel bad if you have placed an extra amount of money and have went out of your way to achieve a great design, That’s how its best done. But most importantly, the effectiveness of your business logo structure depends on the graphic designer’s skills and experience. The best thing you can do to your business is find a logo designer who understands your business model and knows how to communicate a corporate message through a business logo design effectively.