Saturday 29 April 2017

Comparison of Professional logo design costs





Whether you own a startup or a recognized business, having a professional logo is favorable on many levels. It builds trust, increases cognizance, creates a responsive attachment – and eventually, can deliver new customers. But how much should it cost? Like any other service, logo design has an assortment of price points and packages, and it’s imperative to comprehend what you’re getting—or not getting—for your money.
 
While the logo design prices have a wide range, it is confusing to figure out the right price, if you are not in the industry. The cost of a professional logo design will vary depending on the medium you are using to design it. The designers are free to charge whatever they may, as there are no regulations at the moment. So based on the skills and expertise one may choose a price accordingly. The best way to sort out the issue is making a budget. Stay in your price range and try to find the best option within that range.

Any simple logo design will cost around $200. A simple logo will generally have a well-defined company name and mark. If you want to change the patterns and lettering a professional logo design may cost more depending on the complexities. Your design will be unique and clear. An experienced designer will take you along during the design process and make sure to follow your instructions. Designer must be able to provide 3-4 different concepts for a logo design.  


A more complex logo with intricate patterns will cost you around $450-$550. This is almost double to a simple design but will obviously be better in all aspects. The increased price will give you the option to choose from 5-10 different concept designs. Often the quality may be compromised because of so many designs. So better inform your designer that you prefer quality over quantity. If you the service of design companies they may charge even more. There will be a team of designers working on your concept, so you professional logo design will cost accordingly. 




 

Monday 24 April 2017

The artistry behind designing best business logos


All it takes is a brilliant idea, great mind and creative hands to design best business logos. Creation is an art that comes out naturally. The business logo we see today as a symbol of creativity once were just mere concepts. Logo shapes the way people see and perceive any brand. Companies built their brand identity through logos which comes in different shapes, sizes, symmetrical shapes, color schemes, text heavy logos etc.  All these things contribute to making best and energetic designs varying from business to business needs.

Companies around the world pay quite a lot for designing logos that are both unique and distinctive because they want their audience to recognize them instantly. The more creative logos leave long lasting impact that means brand recall gets better among people.


The artistry behind designing best business logos consists of numerous elements that make easily recognizable. What makes is so memorable? For being.


•    Super simple, the logo doesn’t get fancy or distracts the people.
•    Amazingly versatile, black or white, tiny or big, does it fits everywhere or not.
•    Appropriateness, brands which associate its feel with its esthetics, builds a long-lasting relationship with the brand.  For example Nike performance, sports, athleticism.


Successful business took care of their image and reputation by infusing art into creative designs. Other factors that contribute to their success is consistency, originality, color scheme, recognition, and representation. They tend to feature their identity that depicts in the logos, the artists all over the world try to guarantee the image generated by logos by choosing one out of three types of logos that grabs the attention. The best logos are generally a blend of all three type. 


•    Font-based
•    Abstract symbols
•    Literal illustration 



Symbols itself is meaningless until or unless it is Apple, building up an association matters a lot along with the abstractness. Likewise, if a brand logo has to stand out alone, then a brand has to come up with an image that fits the best with it.

Some of the brands having the best business logos are: 


 

Thursday 13 April 2017

Economic Ways to design your business logo

Are you just starting your new business with all your savings from hard earned money? Well, establishing a business is a costly venture, you surely didn’t account for all the expenses that you would need to incur, and you feel your savings are draining faster than it should. Well, budgeting and planning for each and every thing by yourself is too much anyway, but what is worse? You need to pay a huge amount to companies just to design your business logo. Who could have thought and accounted for that? Of course, you are in a bind if you didn’t, as designing a logo can be expensive. 

You want to work around to this problem and surely don’t want to sabotage your brand image by using free but cheap looking logos available online. Here are a few tricks that can work for your greatest challenge:

Design your business logo using Adobe Illustrator


Adobe illustrator is convenient to use, and even if you aren’t a software expert, you can learn fairly well using YouTube or simply by Googling how to use adobe. There are thousands of posts and videos, which can teach you the elementary basics of using adobe illustrator and if you are a fast learner, you can work like a pro within a week. Adobe illustrator is potentially limitless with graphic designing and you can come up with some interesting designs as well as themes for your business. Experiment until you find the right match and play with the colors to give it the right amount of vibrancy. The software is available easily and is a worthwhile investment.


Hire Economical Freelancers


Rising unemployment and lack of job opportunities has left many potential and capable people yearning for a livelihood. Freelancers are people with skills and ability who just couldn’t find a suitable job or have some issues. Design your business logo by hiring a freelancer. They are dedicated, cost effective, and can give you professional results. They even work on tight schedules. Hiring a freelancer is surely an option you should go for if you aren’t tech savvy and like things to be done for you instead of doing them yourself.

Tuesday 11 April 2017

Designing a Logo: An Entrepreneurs Guide




Logo acts as the building block of business branding. It aids in communicating the real essence of a brand to the masses. Moreover, it also plays a pivotal role in shaping perceptions and nurturing your brand identity. Most people tend to give significance to logo design in contrast to the ideology and the meaning behind it which results in a discord resulting in a disconnected target audience. An effective logo design can easily communicate the brand’s purpose, its market position, and its intended target audience. Here is an entrepreneur’s guide to designing a logo:

Compelling logo

Your logo design should be able to attract people in an engaging style. An effective logo is one which should communicate the same thing that you are planning to offer to your target audience such as a unique product or service. Let’s take an example that if your brand’s target audience is children, you can add animation to the design as it is intended for such an audience. You cannot and should not focus on the meaning of the logo/brand instead of the fun fact.


Instantly recognizable

You should be designing a logo that can be immediately recognized by your target audience or any audience for that matter. Your logo should be memorized by people so that they can recognize you without the name. For instance, the logo of Apple which is an apple with a bite taken from it. People can instantly recognize whenever they see an apple with a bite taken on a brochure or product etc. thinking it might be related to Apple.
 

Focus on simplicity

One of the most important aspects of designing a logo is focusing on simplicity. This allows you to stick to one message and not making things complicated as a logo is the superstar of your corporate identity.
Furthermore, people will consider your brand as a decent one which will result in more traction and interest.

If your logo is more customer oriented than brand oriented, it will be more remembered by people. When a customer is empowered, they will feel more attached to your company.