Tuesday 27 September 2016

Your business Your Identity – Avoiding Flawed Logos


Just because you are a corporate giant, doesn’t mean that you can dawn a faulty image and proceed further with it, because people have expectations out of you. Especially if your organization is a nonprofit helping humanity, society and the earth as we see it. A flawed logo isn’t a pointing finger at the logo designer, or the organization – it is directly coherent to the Directors and Managing partners of the organization. Automobile attributes are structured on torque, BHP, mileage and the 0-100 parameter (apart from the overall look). The 0-100 can easily be gauged from 1-3 seconds - connecting point – a brand would fall from 300-0 in split seconds if a logo taints its image beyond repair.

Observation

Finalizing a design is good, however looking at it from every perspective is imperative. A logo may look perfect at first, but may fail at launch for a number of underlining reasons:


Obscene – At first it may have the best interests for your organization. But upon a further gaze you may find out that it could lure a lot of negativity due to its imagery itself:

















The Arlington Pediatric Center was once under the limelight for a logo that looked unprofessional. They obviously managed to change it, but that’s not the concern. This wouldn’t have been online and people wouldn’t have been aware of a flawed logo for Arlington Center, so does that score points for bad marketing for a flawed logo? It doesn’t. A children’s hospital or even an organization working for humanity mustn’t come under a scanner for its identity as it would not only taint the image of the organization, but also raise questions and concerns over the complete performance, equipment and programs available for care at the center. Damage done can only be repaired by TIME.


Act on Feedback – Almost immediately organizations and corporate giants tend to realize their identity flaws and make changes necessary, but what of those who proceed further with flawed logos?


Perhaps the most known and discussed logo of 2012 London Olympics. The number of designers weighing in on the criticism of the above logo changed everything for the way the world looked at logos. People found it disrespectful and always had the first image as the last in their mind. There is no simple answer for this, except for one word – CHANGE! The Olympics logo in the past and the present have been changed. Obscene – Yes it is! 

Your business Your Identity – Avoiding Flawed Logos


Just because you are a corporate giant, doesn’t mean that you can dawn a faulty image and proceed further with it, because people have expectations out of you. Especially if your organization is a nonprofit helping humanity, society and the earth as we see it. A flawed logo isn’t a pointing finger at the logo designer, or the organization – it is directly coherent to the Directors and Managing partners of the organization. Automobile attributes are structured on torque, BHP, mileage and the 0-100 parameter (apart from the overall look). The 0-100 can easily be gauged from 1-3 seconds - connecting point – a brand would fall from 300-0 in split seconds if a logo taints its image beyond repair.

Observation

Finalizing a design is good, however looking at it from every perspective is imperative. A logo may look perfect at first, but may fail at launch for a number of underlining reasons:


Obscene – At first it may have the best interests for your organization. But upon a further gaze you may find out that it could lure a lot of negativity due to its imagery itself:

















The Arlington Pediatric Center was once under the limelight for a logo that looked unprofessional. They obviously managed to change it, but that’s not the concern. This wouldn’t have been online and people wouldn’t have been aware of a flawed logo for Arlington Center, so does that score points for bad marketing for a flawed logo? It doesn’t. A children’s hospital or even an organization working for humanity mustn’t come under a scanner for its identity as it would not only taint the image of the organization, but also raise questions and concerns over the complete performance, equipment and programs available for care at the center. Damage done can only be repaired by TIME.


Act on Feedback – Almost immediately organizations and corporate giants tend to realize their identity flaws and make changes necessary, but what of those who proceed further with flawed logos?


Perhaps the most known and discussed logo of 2012 London Olympics. The number of designers weighing in on the criticism of the above logo changed everything for the way the world looked at logos. People found it disrespectful and always had the first image as the last in their mind. There is no simple answer for this, except for one word – CHANGE! The Olympics logo in the past and the present have been changed. Obscene – Yes it is! 

Thursday 22 September 2016

Logos That Are Just Simple Disasters – Logo Creation Guide


Companies with a successful logo perform much better than the ones having equal value but with a mediocre Logo design. You can have all the assets that a good business requires with a decent store at the most popular location of the town but if your logo is poorly designed, no matter how strategically perfect for business operations are, you lose. If your logo appears unprofessional so does your business. That’s how straightforward and simple it is. Companies spend a great amount of time and money on their logo creation process; needless to say the results turn out to be incredible as well. You get what you pay for.  It’s highly recommended to stop where you are and focus on the foundations of your brand i.e. start with developing  a full-fledged logo creation process that helps you achieve a memorable yet inspiring logo. Here are a few don’ts that you need to avoid when on a mission to get a great logo design:

1. Hiring An Amateur


With the growing importance of logo creation in the corporate industry, good designers are in high demand.  To tackle the situation you cannot just compromise the quality by hiring an unprofessional designer that offers you a cheaper package. Don’t be afraid to spend good amount of time and money on a logo creation process.  The end result will amaze you and your audience.  Avoid buying logo clip arts online at all cost , such websites only include designs that are either imitated or purchased by firms all around the world.

2. Keep your audience in your mind


A perfect logo can only be designed if you know your audience. Know what they do, their relationship status, likes and dislike, age group, etc. It will help you in designing a logo that pleases them instead of pulling off a logo that matches your choice.

3. Too complex 


You know there is a mistake if you can understand a logo from a mile away. Too complex designs can be spotted right away, you know that the message is not clear and half of the customers are lost due to one mistake: You forget simplicity. Don’t let your logo have too much going on, let it be easy to read. Save those fancy fonts for a fancy design. Just stick to the brief.

4. Relies On Color For Its Effect 


Your logo design should be the main thing, don’t rely on the color to make it look cool. If it doesn’t look good in grey scale to start with, you might want to fix it. Choosing color should be the last step of your logo creation process. 

Wednesday 21 September 2016

Business Logo Design - What makes it so powerful?


Begin with a design that truly represents your company. The idea of creating a business logo seems simple unless you actually work on one. There may seem a few numbers of elements appearing on a logo when a viewer comes in contact with it but hardly anybody understands the real effort put behind it. A logo is the core ingredient of all your company’s brand activities. Whether it is a design for a website or a commercial banner, a brochure design, a stand-by truck or just a business, your business logo appears clear at each of your marketing tactics. You don’t want to send out a bad brand message through poorly designed business logo. Always remember, a logo appears to be the most simplest of tasks to achieve to laymen, so when you give off a poor design technique to your viewers, they may just leave with a mindset that your company is not even capable of pulling off a simplest of design. 

You can have a great food restaurant, with great inventory and operations with a number of dedicated employees but if your logo design is incapable of showing what your specialization is your other investments are a flop as well. Don’t let other operations suffer because of a lag in one important task. Why not think of it as an opportunity to pull off an image that your client instantly buys and is confident about? Your business logos do your company a big favor, things that you can’t convey to your market physically is communicated through a simple design effectively.

Business logo designs are a your brands essence and putting in some extra effort and time will not only take you towards the right direction but will help you generate leads more than ever. So do not feel bad if you have placed an extra amount of money and have went out of your way to achieve a great design, That’s how its best done. But most importantly, the effectiveness of your business logo structure depends on the graphic designer’s skills and experience. The best thing you can do to your business is find a logo designer who understands your business model and knows how to communicate a corporate message through a business logo design effectively.

Tuesday 6 September 2016

Your Guide to Achieving a Winner Logo – Creative Logo Design


Internet today is exploding with numerous creative Logo design tutorials, Design resources and grand stands that let you design one instantly but before you do start out on getting one for your business, you need to know why is it that you need one and is it that makes it so incredible. To hit the right target, you must do your homework. A great quality logo design is not an accident, there are a lot of thoughts, strategies and effort put in it to look like how it does now. The web based tutorials and design software will only serve you to prepare a powerful toolbox to build a logo design and for to be creative and incredible you need to know the basics. In this article, we will begin with the nitty gritty of what makes a creative logo design effective enough to reach out to the right audience and convert leads in to customers. To make your brand identity an iconic you need to ne aware 4 of the principles that are vital for achieving one for your company.

What really is a Logo?

Your brand is represented by your creative logo design. In short, your logo is used to identify you. The focus of the process must be to develop a design that is immediately recognizable, inspiring trust, admiration, loyalty and an implied superiority. A creative logo design is what you need to make your brand stand out - It enables you to compete with the powerful competitors. It’s a primitive aspect of a company’s Commercial brand or economic entity. Its fonts, images, size, colors, every detail integrates a figure that resonates your brand aspects professionally. 

What is it that makes a logo good? 

A great logo is unique; it makes you stand apart from the ordinary. Your creative logo should have a structure that is distinctive, appropriate, graphical and simple and more than anything, it should be consistent in representing your brand aspects. The motto is to be able to convey the intended message through the design. An incredible logo will have the following five qualities - Timeless, Memorable, flexible, Unique and Simple. If your creative logo design is based in an original idea that follows no trend and speaks for a reliable image, it will never face death. If it has a design that looks as great in all sizes and colors, as it does in the original form; you’ve got yourself a winner logo.