Business Logo Design Revamp Failures: Where They Went Wrong

A lot of thought goes into designing a new logo, and to redesign it after the old logo has taken you to heights of success is a different ball game altogether. And while most of the corporate giants in the market don’t want to venture down that path, some made the gutsy move to revamp their business logo design, which didn’t go quiet as planned.

Here is what went wrong when the hotshots decided it was time to spice up their business logo design.
 

GAP:

In 2010, GAP went ahead and launched its new logo with its clean font and a tiny blue square overlapping the ‘P’, during the busy Christmas season. Soon after the social media was taken by storm as GAP customers made clear that they did not support the new design. 

Ordinary, cheap and tacky were just some of the adjectives used to describe the new logo. GAP then performed one of the quickest re-branding turnabouts of all time and reverted back to the 20 years old original logo.   

 

 

Kraft:

Kraft being one of the biggest giants in the drinks and food industry was criticized heavily when it launched its new logo in 2009. The new business logo design was slammed for using a basic font, Tekton and the rest of the design was also pronounced to be generic and bland for a company as renowned as Kraft. Kraft too, slipped back to using their original logo.  

 

Syfy Channel:

Initially known as the SciFi channel, Syfy refurbished its business logo design in the year 2008. This renaming met with an outcry from the viewers all around the globe. By changing the brand name altogether, Syfy shot itself in the foot. This alienated the target market, the ‘sci-fi nerds’ who could connect more easily to the original brand name. The new visual too, is extremely shoddy as compared to the simplistic old Saturn logo.