Home Furnishings – Industry Change, Trends and Guide

Home décor is the new “it” industry in 2016. Very prominently, it was once ruled by big-box retailers and interior designers who prefer to work independently and like always conventionalists face demise. Home furnishing industry is undergoing a sea of change, where start-ups are taking over with their strong presence, creativity, smart décor and comfort. 

Home furnishings is a $79 billion industry, according to IBIS World as of December, being a magnetic space for innovator and investors alike. Entrepreneurs have successfully qualified for the décor game and things are heating up. Also, with the growing number of home furnishing businesses and freelance interior designers, the new ones or in some cases, even the best ones have a less chance at getting a recognizable position in the industry. To move parallel with this fast paced corporate world one must opt for intelligent marketing strategies and decisions – Making a strong brand is most significant in this regard. The first thing your audience comes in contact with when dealing with you is your brand’s face; for a unique home furnishing logo design with unique specialties. 

  Image Credits : http://homened.com/

It has been rightly said, “Home is where the heart is”. People have started investing more in home décor but more than than that, they want to be able to trust the brand where they make their purchases from. Now with endless variety, choices and experimentation, consumers are becoming aware of what they want but being a brand, you must be able to convince your clientele that you have what they require. And that’s not it, your home furnishings logo design must be potent enough to speak for your business, gain your audience’s confidence and convince them to step into your store to make a purchase. As much as it sounds daunting, it is true. A logo can change future. Now what you need to do is to structure your home furnishings logo design, keeping in mind all the good qualities a logo includes, your specializations, features that make your product and services unique. 

Regardless of whether it is a start-up that caters to hands-off shopper looking for affordability, a confused decorator looking for professional assistance or a consumer looking for convenience, your brand must have a distinctive image – Developing an iconic home furnishings logo design is what will help you make a difference and lead the industry. 

All Image Credits: http://www.elledecor.com/

Community and Non-Profit Logo Design – Capital Support

A non-profit organization would reap benefits only by numbers and stats. As there is no money or less money involved especially at the time of its establishment, the costs of developing a logo would always leave a question mark in the minds of the founders. However the century we live in there are professional designers with decades of experience who would most certainly design for free or even for a meager amount as the cause is a ‘noble’ one. The image within a Community and Non Profit Logo Design is always lucrative and must possess an appealing allure, that which communicates the specialization of the organization and also hints towards the vision the organization supports.

Online Support

The surplus support for nonprofit organizations is found online via the web and email and digital marketing. What remains constant is the capturing logo, whether people actually understand the importance of what an organization is trying to do to make a difference in the world, which would then be conveyed via the community website, or the complete logo. Most nonprofit organizations tend to have their websites designed as well with storytelling images in order to educate the masses via the complete website itself, meaning which, at the end of the page every viewer would have learnt something new about either the environment or the specialized service that a particular organization is skilled in. Presentation in this case would matter the most and the logo would not only grab attention of viewers but also entice them to donate for the righteous cause.

Since most of the returns are considered from the web, a community and nonprofit logo design must go through several trial and error phases.  A heartwarming image with professional typography could also do the trick in order to promote a special cause.

Spread the ‘Word’

The fact that word of mouth is considered to be the best marketing tool isn’t enough. A community and nonprofit logo design imprinted on a pamphlet or a prospective, to that of flyers would definitely be turning heads. Now the logo wouldn’t solely be responsible for communicating the ultimate message, the content and the slogan written with the correct typeface would be significant. Most consider using different fonts to be trendy, but usually, trendy can also be costly. It may either be a success or a complete disaster. Nevertheless, using Sans Serif as a professional font is being on the lighter side with minimum risks involved.

Conclusion

A community and nonprofit logo design must possess a zeal to attract the masses for a righteous cause, certain tips above may be helpful or could be a little too much to incorporate. Please feel free to share your thoughts or criticism on the same.