Advantages of Making a 3D Logo Design

For any organization, their brand logo is of the utmost importance. A brand logo should be unique in order to create differentiation for the customer. The famous saying “first impression is the last impression” fits perfectly when it comes to creating a brand image in the mind of the customer. Hence, Logo design and particularly making a 3D logo design can help a brand in effectively boosting its image. The following tips can help you make a great 3d logo design. 

Simple:

If we take a look at the world’s most famous brand, it can be seen that they all have been kept very simple. A lot of businesses underestimate the power of a simple and neatly designed logo. By creating a 3d logo design which is simple, a company can engage its audience.

 

Long Lasting:

It is always beneficial when making a 3d logo design to keep it in such a way that it requires less frequent changes. The longevity of the design is extremely important. For a new business, this may not be a cause of concern as they would require frequent changes in the logo according to their product life cycle. Nevertheless, in the long run, they should consider on developing a logo that is long lasting.

 

Relevance:

Most importantly your 3d logo design should have a connection with your organization's product and services. There is no point in making a logo which has high aesthetic value but does not add anything to the brand's image. Therefore, when a making a 3d logo design it should be made not only to be memorable but should also have the consumer relate to the goods being sold.

 

Vector Graphics:

Similarly, it is important to vectorize when making a 3d logo. Go for simple 3d effects. The color scheme should also contain limited colors as it would make it easier for the audience to recall the brand logo. Vectoring makes graphics appear aesthetically more beautiful. Hence, it is also important to take the importance of contrast and balance when vectoring your 3d designs.
 

 

 

Best logo designers of all times

 

Designing business logos is a very critical part of an organization's marketing campaign. A logo provides a face to an organization and gives identity to its brand. In the following blog, we are going to discuss some of the world's best logo designers. We are going to have a look at some of their famously designed logos and their history.

 

The first iconic logo designers that we are going to take a look at is none other than Paul Rand. He was born in 1914 in New York, United States. He is considered amongst the world’s most famous graphic designers and designed many corporate logos for some of the top brands around the world.

Amongst the few companies that he designed the logos for are IBM, ABC, and UPS. Between all the logo designs that were made by Paul Rand, he always used to incorporate an element of simplicity, ease, and honesty to the designs. 

Another person who is considered amongst the best logo designers is Lindon Leader. Lindon Leader graduated from the Stanford University of Design. Among the famous companies that he designed logos for are FedEx, 2002 Olympic winter games, and Ryder's system. He received numerous awards for his designs worldwide. His design for FedEx is regarded amongst 10 best logos in America for the last forty years.

 

Another famous graphic designer that we are going to discuss is Raymond Loewy. Raymond Loewy was born on the 5^th of November 1983. He has provided his services for companies such as Coca-Cola, Air force one and IHG. He's famous for designing the logo for the shell, which still has only seen subtle changes. Moreover, he also designed the logo for BP and Exxon.

 

Henry Steiner is another gem who is regarded as one the best logo designers around the world. He completed his education at Yale and Sorbonne. He has designed logos for the world’s most identifiable brands such as Unilever, standard chartered, HSBC and Hilton hotels. Henry is considered pioneers in generating logos which create brand identity. He is also known for incorporating eastern cultural signs into western logo design.