Home Furnishings – Industry Change, Trends and Guide

Home décor is the new “it” industry in 2016. Very prominently, it was once ruled by big-box retailers and interior designers who prefer to work independently and like always conventionalists face demise. Home furnishing industry is undergoing a sea of change, where start-ups are taking over with their strong presence, creativity, smart décor and comfort. 

Home furnishings is a $79 billion industry, according to IBIS World as of December, being a magnetic space for innovator and investors alike. Entrepreneurs have successfully qualified for the décor game and things are heating up. Also, with the growing number of home furnishing businesses and freelance interior designers, the new ones or in some cases, even the best ones have a less chance at getting a recognizable position in the industry. To move parallel with this fast paced corporate world one must opt for intelligent marketing strategies and decisions – Making a strong brand is most significant in this regard. The first thing your audience comes in contact with when dealing with you is your brand’s face; for a unique home furnishing logo design with unique specialties. 

  Image Credits : http://homened.com/

It has been rightly said, “Home is where the heart is”. People have started investing more in home décor but more than than that, they want to be able to trust the brand where they make their purchases from. Now with endless variety, choices and experimentation, consumers are becoming aware of what they want but being a brand, you must be able to convince your clientele that you have what they require. And that’s not it, your home furnishings logo design must be potent enough to speak for your business, gain your audience’s confidence and convince them to step into your store to make a purchase. As much as it sounds daunting, it is true. A logo can change future. Now what you need to do is to structure your home furnishings logo design, keeping in mind all the good qualities a logo includes, your specializations, features that make your product and services unique. 

Regardless of whether it is a start-up that caters to hands-off shopper looking for affordability, a confused decorator looking for professional assistance or a consumer looking for convenience, your brand must have a distinctive image – Developing an iconic home furnishings logo design is what will help you make a difference and lead the industry. 

All Image Credits: http://www.elledecor.com/

Community and Non-Profit Logo Design – Capital Support

A non-profit organization would reap benefits only by numbers and stats. As there is no money or less money involved especially at the time of its establishment, the costs of developing a logo would always leave a question mark in the minds of the founders. However the century we live in there are professional designers with decades of experience who would most certainly design for free or even for a meager amount as the cause is a ‘noble’ one. The image within a Community and Non Profit Logo Design is always lucrative and must possess an appealing allure, that which communicates the specialization of the organization and also hints towards the vision the organization supports.

Online Support

The surplus support for nonprofit organizations is found online via the web and email and digital marketing. What remains constant is the capturing logo, whether people actually understand the importance of what an organization is trying to do to make a difference in the world, which would then be conveyed via the community website, or the complete logo. Most nonprofit organizations tend to have their websites designed as well with storytelling images in order to educate the masses via the complete website itself, meaning which, at the end of the page every viewer would have learnt something new about either the environment or the specialized service that a particular organization is skilled in. Presentation in this case would matter the most and the logo would not only grab attention of viewers but also entice them to donate for the righteous cause.

Since most of the returns are considered from the web, a community and nonprofit logo design must go through several trial and error phases.  A heartwarming image with professional typography could also do the trick in order to promote a special cause.

Spread the ‘Word’

The fact that word of mouth is considered to be the best marketing tool isn’t enough. A community and nonprofit logo design imprinted on a pamphlet or a prospective, to that of flyers would definitely be turning heads. Now the logo wouldn’t solely be responsible for communicating the ultimate message, the content and the slogan written with the correct typeface would be significant. Most consider using different fonts to be trendy, but usually, trendy can also be costly. It may either be a success or a complete disaster. Nevertheless, using Sans Serif as a professional font is being on the lighter side with minimum risks involved.

Conclusion

A community and nonprofit logo design must possess a zeal to attract the masses for a righteous cause, certain tips above may be helpful or could be a little too much to incorporate. Please feel free to share your thoughts or criticism on the same. 

Dos and Don’ts of a Hotel Logo Design

Hotel Industry is one of the fastest growing industries in the world. There are many kinds of guests that stay at a hotel. The business travelers, the vacationers, the conference attendees while some are just looking for some peace and quiet that the hotel has to offer. Since the market is so diverse with so many different types of guests, hotels have to carefully devise their branding strategy so that the brands choose your hotel over others. One thing, however, is a constant in every business’s branding strategy, the thing that is at the forefront of every hotel’s branding efforts i.e. Hotel’s logo design.

The hotel industry is very competitive nowadays as every city now has many professionally 

run hotels and a unique hotel logo design is what gives the hotel a competitive edge over the others. A good business logo can do wonders for your hotel business.

We have jotted down a few points that should be kept in mind while creating a hotel logo design.

1 – Graphics:

Including an image is not necessary; many renowned hotel chains have logos containing only text in a suitable typeface. Text logos are much clearer however if you do wish to incorporate an image in your logo, lean more towards abstracts images or images that have geographical or historical references to their location.

2 – Color Scheme:

The color scheme is crucial when it comes to the hotel logo design. A good color scheme set the mood of its customers. If colors are vibrant and inviting, customer perceives they are in for a bright and enjoyable stay, if your business logo gives off a more elegant feel with royal blues and goldens, customers would anticipate a luxurious and comfortable stay and so on. So the color scheme plays a big part in how the customers perceive your brand.

3 – Typography:

Selecting a font is a key element especially if it’s only a text logo with no image or graphics. Nowadays, each font is associated with certain emotions and personality. Choose your font intelligently to put your brand personality across.

Make your own distinct identity and leave your mark on your customers by getting a professionally designed hotel logo.

Childcare – Attachment

A heartwarming image incorporated with care, love and security is the ideal goal of every designer looking to setup a childcare logo design. Apart from influential designing, the trend now is to instill an image with direct hints to the specialization of a childcare or day care center. Intelligently reducing the inquisitive human nature by depicting what is necessary directly would not only assist the designer to set up an effective logo but also help clients perceive the image at a better pace.

Image Setup

Choosing an image is not the major concern for a designer. Knowing what the client services specialize in would be the ideal goal, because a hint would not only be incorporated within the image but also would be maximized, minimized or focused on for immediate attention. After all it’s all about reaching people, as many as the logo can engage for better clientele. Design inspiration for a childcare logo design would be easy to find online or offline but the ability to alter and amend intelligently is only with a gifted few. Nevertheless, the image must not only be heartwarming and corresponding, but also depict all the right colors to portray a loving, nurturing atmosphere to the onlookers.

Colors

By the time a designer finished initial sketched, it would still be a farfetched idea to instill colors and that is exactly how a childcare logo design or any industry specific design should be, because ideally the logo in black and white is the heart of the complete design. This would be then experimented with professional designers via billboards to that of banners. Knowing colors and their depth would add the additional value to the complete image. By spending some time with the childcare center or the client directly would yield a remarkable design with intuitive colors as the perception of the designer would lead to various pragmatic ideas, hence opening a number of doors that which would always end up revamping the original design created. By understanding the services provided by the client, as a designer you may be able to adapt mosaic colors or stick to just one color. Thus colors like blue, green, yellow and orange are frequently used for all the joyous reasons.

If the above lines are helpful and if you feel the need to criticize please let us know - 

3 HVAC Tips - Automotive and Vehicle Logo Design

A design that which inspires others to not only see but take a chance on almost immediately would be the ultimate goal. HVAC here is a mere representation from Heating, Ventilation and Air Conditioning to that of Harmonious, Valuable and Art of Competition. Let me elaborate below as to how these are incorporated within an Automotive and Vehicle Logo Design:

Harmonious

A peaceful and friendly image within the logo design would depict togetherness and boost the morale of the potential clients to not only find out more but take the leap of faith. When developing most designers influence themselves via online inspirations and other motivational factors directly pitched in from the client contribute to the final image. But the messaging or corresponding factor within an Automotive and Vehicle logo design can only be perceived by a 3^rd party. It is hence imperative to check whether the final image not only looks good in black and white but also looks corresponding and friendly.

Ventilation

Ventilation literally means letting the steam off from the car or the A.C. In this context a designer has a multitude of ideas and artistic intuition that which he cannot apply to a current design due to the lack of time or what is deemed necessary. For every individual designer or design house, it is hence observed that they are allowed to literally sketch paint use Adobe Illustrator and other tools to sketch or draw as the feel better for at least an hour as an exercise to not only understand their design pattern but also overcome the feeling of being chained to one design analogy. In doing so creativity is not only molded but also streamed and channeled and that is how abstract logo designs came in to picture and have been utilized in an automotive vehicle logo designs as well

Art of Competition

The Art of War (the book) is self-explanatory of the happenings of War and its repercussions. However, when designing, keeping competitors in mind is not a bad idea but it would completely depend on an individual as to how much they could withstand and design at the same time. When developing an Automotive and Vehicle logo design knowing how the competitors came up with ideas would ideally lead one to the same path, nevertheless the path wouldn’t be unique hence neither would the image or idea. To have a strategy based on the companies motto and vision would ideally lead to a unique and memorable logo design.

Please share your thoughts concerns and criticism if any, as I may be wrong and I may be right - ! 

Tectonic Tips for an Architectural Logo Design

A design that which depicts strength, dependability and professionalism at all costs. The more the lucrative and trendy the design the better the clientele. Various contributing factors influence an architectural logo design such as, color, font and incorporating double or single images to correspond the final product of the company effectively.

Image Incorporation

Merging the first letter of the company within the logo may score immediate points with potential clients hence accountable for conversions. Your logo is your companies’ identity, you may not be able to groom it daily but investing in it once and making sure that it has the corresponding factor is significant. An architectural logo design just like any other logo would prove its worth within 8-12 seconds upon gauging. Statistically, logos have 5-14 seconds to prove their worth. The number of clients walking in to your store may not only be curious but also positive after imagining what you may provide.

Furthermore, merging “the specialized product” within a logo is vital for almost all industries, but the construction line is a vast one. To add value designers tend to add geometrical shapes to the logo design to depict construction and depth.

Font

When designing the logo, font must almost never be used, at least at the beginning stages in order to avoid confusion. Most experienced designers tend to finish the logo first (in black & white) then add color and font for additional value. However in an architectural logo design, the additional of a single letter within the logo may just rocketeer your current client list or a new one. Most abstract designs include geometrical shapes to display their font from a single letter to that of a word and at times even a sentence. Keeping it simple also yield impressive results, most fonts utilized are Sans Serif and Times New Roman on order to portray a simple image.

Color  

The contrast within an Architectural Logo Design matters a lot. In order to keep the design simple yet corresponding and catchy the right colors would either improve communication or completely nullify it. Colors such as green, brown and dark blue tend to work within the design. However it’s the intelligent use of shading that matters the most. The use of Mosaic patterns has been the recent trend to communicate effectively. 

A Remarkable Logo Design

Captivating your target audience with a communicable design is the primary objective of an organization. It is the handiwork of multi talented developers and innovators that yield such a profitable result. It’s never too late for existing companies to choose the right logo design or start up organizations to select the appropriate median to communicate their products directly via a remarkable logo design.

Strategic Planning

If you own a company and know that true brand value lies in representation of the organization transparently, then you must call a board meeting NOW to verify whether, your logo is responsive at all and if so, how far in terms of a percentage is it effective. Knowing that a logo design is more effective via a billboard, brochure, business card, website or on accessories is essential for any company. Once you know where your clients are being drawn from, concentrate on that area, revamp your logo design in order to increase potential clientele and maximize on conversions.

Innovations & Trends

Following new trends for a design company is essential, but implementing all of them would lead to design disasters. Choose a design house for your company that which mingles and builds rapport with your company personnel in order to gain information about the services, motto and products you have to offer. Incorporation of images within your company logo is not an easy task. Clear comprehension would lead to an innovative and trendy image for your esteemed organization.

Experiment & Feedback

Trial and error have only been heard of in scientific experiments and technological inventions. Before jumping to revisions have your family, friends as a list for essential feedback. Most significant is to maintain a 3^rd party feedback sheet as family & friends can be compromising but a 3^rd party figure would be blunt. Have it printed on a business card (cost effective) or a website first and check for responses – altogether the method would yield outstanding results on where you stand with the current logo design.

To summarize, an idea can bring about changes in your personal and professional life, the same ism can lead to a productive design if mutually worked upon with your designer.