Best logo designers of all times

 

Designing business logos is a very critical part of an organization's marketing campaign. A logo provides a face to an organization and gives identity to its brand. In the following blog, we are going to discuss some of the world's best logo designers. We are going to have a look at some of their famously designed logos and their history.

 

The first iconic logo designers that we are going to take a look at is none other than Paul Rand. He was born in 1914 in New York, United States. He is considered amongst the world’s most famous graphic designers and designed many corporate logos for some of the top brands around the world.

Amongst the few companies that he designed the logos for are IBM, ABC, and UPS. Between all the logo designs that were made by Paul Rand, he always used to incorporate an element of simplicity, ease, and honesty to the designs. 

Another person who is considered amongst the best logo designers is Lindon Leader. Lindon Leader graduated from the Stanford University of Design. Among the famous companies that he designed logos for are FedEx, 2002 Olympic winter games, and Ryder's system. He received numerous awards for his designs worldwide. His design for FedEx is regarded amongst 10 best logos in America for the last forty years.

 

Another famous graphic designer that we are going to discuss is Raymond Loewy. Raymond Loewy was born on the 5^th of November 1983. He has provided his services for companies such as Coca-Cola, Air force one and IHG. He's famous for designing the logo for the shell, which still has only seen subtle changes. Moreover, he also designed the logo for BP and Exxon.

 

Henry Steiner is another gem who is regarded as one the best logo designers around the world. He completed his education at Yale and Sorbonne. He has designed logos for the world’s most identifiable brands such as Unilever, standard chartered, HSBC and Hilton hotels. Henry is considered pioneers in generating logos which create brand identity. He is also known for incorporating eastern cultural signs into western logo design.

 

Why should you have the best logo design selected for your Organization?

An identity may be classified for various organizations depending on its goals and specialties. But how does ‘one’ just know that a particular logo or vision is just ‘perfect’ for the company? There are numerous contributing factors that would lead an investor or a company director to think about their own identity and how they want themselves represented – to gain attention or potential clientele.

Identification

An organization is the brain child of an intellectual concept, to be able to ascertain what image would best represent it, a lot of research would be required. As an entrepreneur, you would envision the name of your company on business cards, banners, websites, videos & clothing if need be. What matters is how unique and communicative is the complete logo design. It could be specific to jewelry, accessories, heavy equipment, arts, architecture, nightclubs or restaurants – but each industry has their own specialization and hence have fierce competition between them. A custom logo design is perhaps the only way to fuel fire to a new or existing product via word of mouth and various marketing techniques.

Risk it for the – Biscuit

A leap of faith is required when it comes to accepting a design from a professional design house or an individual with decades of experience. As a Director or CEO you must be able to make a judgment call over your idea for that of a professional input. Irrespective of how the image and the complete logo design looks like, if its unique and communicative then it’s definitely competent, hence withstanding different situations a brand would undergo from a start-up to that of an existing company.

Swallowing your idea or to see it integrated in the logo that you had in your mind for your company is also perfect- It would imply that you are ready to take on new trends and accept the fact that the world is not only evolving its standards but also competing on a different level, in order to attract masses to different organizations. A professional design house would most definitely twist a vision, fragment it with the specialty of your company along with subtle hints of history, thus adding value & personality altogether. 

A Remarkable Logo Design

Captivating your target audience with a communicable design is the primary objective of an organization. It is the handiwork of multi talented developers and innovators that yield such a profitable result. It’s never too late for existing companies to choose the right logo design or start up organizations to select the appropriate median to communicate their products directly via a remarkable logo design.

Strategic Planning

If you own a company and know that true brand value lies in representation of the organization transparently, then you must call a board meeting NOW to verify whether, your logo is responsive at all and if so, how far in terms of a percentage is it effective. Knowing that a logo design is more effective via a billboard, brochure, business card, website or on accessories is essential for any company. Once you know where your clients are being drawn from, concentrate on that area, revamp your logo design in order to increase potential clientele and maximize on conversions.

Innovations & Trends

Following new trends for a design company is essential, but implementing all of them would lead to design disasters. Choose a design house for your company that which mingles and builds rapport with your company personnel in order to gain information about the services, motto and products you have to offer. Incorporation of images within your company logo is not an easy task. Clear comprehension would lead to an innovative and trendy image for your esteemed organization.

Experiment & Feedback

Trial and error have only been heard of in scientific experiments and technological inventions. Before jumping to revisions have your family, friends as a list for essential feedback. Most significant is to maintain a 3^rd party feedback sheet as family & friends can be compromising but a 3^rd party figure would be blunt. Have it printed on a business card (cost effective) or a website first and check for responses – altogether the method would yield outstanding results on where you stand with the current logo design.

To summarize, an idea can bring about changes in your personal and professional life, the same ism can lead to a productive design if mutually worked upon with your designer.