Hotel
Industry is one of the fastest growing industries in the world. There are many
kinds of guests that stay at a hotel. The business travelers, the vacationers,
the conference attendees while some are just looking for some peace and quiet
that the hotel has to offer. Since the market is so diverse with so many
different types of guests, hotels have to carefully devise their branding
strategy so that the brands choose your hotel over others. One thing, however,
is a constant in every business’s branding strategy, the thing that is at the
forefront of every hotel’s branding efforts i.e. Hotel’s logo design.
The
hotel industry is very competitive nowadays as every city now has many
professionally
run hotels and a unique hotel logo design is what gives the
hotel a competitive edge over the others. A good business logo can do wonders
for your hotel business.
We
have jotted down a few points that should be kept in mind while creating a
hotel logo design.
1 – Graphics:
Including
an image is not necessary; many renowned hotel chains have logos containing
only text in a suitable typeface. Text logos are much clearer however if you do
wish to incorporate an image in your logo, lean more towards abstracts images
or images that have geographical or historical references to their location.
2 – Color Scheme:
The
color scheme is crucial when it comes to the hotel logo design. A good color
scheme set the mood of its customers. If colors are vibrant and inviting,
customer perceives they are in for a bright and enjoyable stay, if your
business logo gives off a more elegant feel with royal blues and goldens,
customers would anticipate a luxurious and comfortable stay and so on. So the
color scheme plays a big part in how the customers perceive your brand.
3 – Typography:
Selecting
a font is a key element especially if it’s only a text logo with no image or
graphics. Nowadays, each font is associated with certain emotions and
personality. Choose your font intelligently to put your brand personality
across.
Make
your own distinct identity and leave your mark on your customers by getting a
professionally designed hotel logo.
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