Home Furnishings – Industry Change, Trends and Guide

Home décor is the new “it” industry in 2016. Very prominently, it was once ruled by big-box retailers and interior designers who prefer to work independently and like always conventionalists face demise. Home furnishing industry is undergoing a sea of change, where start-ups are taking over with their strong presence, creativity, smart décor and comfort. 

Home furnishings is a $79 billion industry, according to IBIS World as of December, being a magnetic space for innovator and investors alike. Entrepreneurs have successfully qualified for the décor game and things are heating up. Also, with the growing number of home furnishing businesses and freelance interior designers, the new ones or in some cases, even the best ones have a less chance at getting a recognizable position in the industry. To move parallel with this fast paced corporate world one must opt for intelligent marketing strategies and decisions – Making a strong brand is most significant in this regard. The first thing your audience comes in contact with when dealing with you is your brand’s face; for a unique home furnishing logo design with unique specialties. 

  Image Credits : http://homened.com/

It has been rightly said, “Home is where the heart is”. People have started investing more in home décor but more than than that, they want to be able to trust the brand where they make their purchases from. Now with endless variety, choices and experimentation, consumers are becoming aware of what they want but being a brand, you must be able to convince your clientele that you have what they require. And that’s not it, your home furnishings logo design must be potent enough to speak for your business, gain your audience’s confidence and convince them to step into your store to make a purchase. As much as it sounds daunting, it is true. A logo can change future. Now what you need to do is to structure your home furnishings logo design, keeping in mind all the good qualities a logo includes, your specializations, features that make your product and services unique. 

Regardless of whether it is a start-up that caters to hands-off shopper looking for affordability, a confused decorator looking for professional assistance or a consumer looking for convenience, your brand must have a distinctive image – Developing an iconic home furnishings logo design is what will help you make a difference and lead the industry. 

All Image Credits: http://www.elledecor.com/