A design that which inspires others to not only see but take a chance on almost immediately would be the ultimate goal. HVAC here is a mere representation from Heating, Ventilation and Air Conditioning to that of Harmonious, Valuable and Art of Competition. Let me elaborate below as to how these are incorporated within an Automotive and Vehicle Logo Design:
Harmonious
A peaceful and friendly image within the logo design would
depict togetherness and boost the morale of the potential clients to not only
find out more but take the leap of faith. When developing most designers
influence themselves via online inspirations and other motivational factors
directly pitched in from the client contribute to the final image. But the
messaging or corresponding factor within an Automotive and Vehicle logo design
can only be perceived by a 3rd party. It is hence imperative to
check whether the final image not only looks good in black and white but also
looks corresponding and friendly.
Ventilation
Ventilation literally means letting the steam off from the
car or the A.C. In this context a designer has a multitude of ideas and
artistic intuition that which he cannot apply to a current design due to the
lack of time or what is deemed necessary. For every individual designer or
design house, it is hence observed that they are allowed to literally sketch
paint use Adobe Illustrator and other tools to sketch or draw as the feel
better for at least an hour as an exercise to not only understand their design
pattern but also overcome the feeling of being chained to one design analogy. In
doing so creativity is not only molded but also streamed and channeled and that
is how abstract logo designs came in to picture and have been utilized in an
automotive vehicle logo designs as well
Art of Competition
The Art of War (the book) is self-explanatory of the
happenings of War and its repercussions. However, when designing, keeping
competitors in mind is not a bad idea but it would completely depend on an
individual as to how much they could withstand and design at the same time.
When developing an Automotive and Vehicle logo design knowing how the
competitors came up with ideas would ideally lead one to the same path,
nevertheless the path wouldn’t be unique hence neither would the image or idea.
To have a strategy based on the companies motto and vision would ideally lead
to a unique and memorable logo design.
Please share your thoughts concerns and criticism if any, as
I may be wrong and I may be right - !
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