Monday 24 April 2017

The artistry behind designing best business logos


All it takes is a brilliant idea, great mind and creative hands to design best business logos. Creation is an art that comes out naturally. The business logo we see today as a symbol of creativity once were just mere concepts. Logo shapes the way people see and perceive any brand. Companies built their brand identity through logos which comes in different shapes, sizes, symmetrical shapes, color schemes, text heavy logos etc.  All these things contribute to making best and energetic designs varying from business to business needs.

Companies around the world pay quite a lot for designing logos that are both unique and distinctive because they want their audience to recognize them instantly. The more creative logos leave long lasting impact that means brand recall gets better among people.


The artistry behind designing best business logos consists of numerous elements that make easily recognizable. What makes is so memorable? For being.


•    Super simple, the logo doesn’t get fancy or distracts the people.
•    Amazingly versatile, black or white, tiny or big, does it fits everywhere or not.
•    Appropriateness, brands which associate its feel with its esthetics, builds a long-lasting relationship with the brand.  For example Nike performance, sports, athleticism.


Successful business took care of their image and reputation by infusing art into creative designs. Other factors that contribute to their success is consistency, originality, color scheme, recognition, and representation. They tend to feature their identity that depicts in the logos, the artists all over the world try to guarantee the image generated by logos by choosing one out of three types of logos that grabs the attention. The best logos are generally a blend of all three type. 


•    Font-based
•    Abstract symbols
•    Literal illustration 



Symbols itself is meaningless until or unless it is Apple, building up an association matters a lot along with the abstractness. Likewise, if a brand logo has to stand out alone, then a brand has to come up with an image that fits the best with it.

Some of the brands having the best business logos are: 


 

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