Wednesday 29 March 2017

Best logo designers of all times



Designing business logos is a very critical part of an organization's marketing campaign. A logo provides a face to an organization and gives identity to its brand. In the following blog, we are going to discuss some of the world's best logo designers. We are going to have a look at some of their famously designed logos and their history.


The first iconic logo designers that we are going to take a look at is none other than Paul Rand. He was born in 1914 in New York, United States. He is considered amongst the world’s most famous graphic designers and designed many corporate logos for some of the top brands around the world.

Amongst the few companies that he designed the logos for are IBM, ABC, and UPS. Between all the logo designs that were made by Paul Rand, he always used to incorporate an element of simplicity, ease, and honesty to the designs. 


Another person who is considered amongst the best logo designers is Lindon Leader. Lindon Leader graduated from the Stanford University of Design. Among the famous companies that he designed logos for are FedEx, 2002 Olympic winter games, and Ryder's system. He received numerous awards for his designs worldwide. His design for FedEx is regarded amongst 10 best logos in America for the last forty years.



Another famous graphic designer that we are going to discuss is Raymond Loewy. Raymond Loewy was born on the 5th of November 1983. He has provided his services for companies such as Coca-Cola, Air force one and IHG. He's famous for designing the logo for the shell, which still has only seen subtle changes. Moreover, he also designed the logo for BP and Exxon.
 

Henry Steiner is another gem who is regarded as one the best logo designers around the world. He completed his education at Yale and Sorbonne. He has designed logos for the world’s most identifiable brands such as Unilever, standard chartered, HSBC and Hilton hotels. Henry is considered pioneers in generating logos which create brand identity. He is also known for incorporating eastern cultural signs into western logo design.
 


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