Hit A Road Block While Brainstorming Logo Design Ideas? Seeking Inspiration is the Solution

At some point in a designer’s career, they are bound to hit a road block where the process of brainstorming new logo design ideas, thoughts and concepts will become difficult or non-existent. There is no universal fix for this problem; however, with time and experience, a designer will learn where to seek inspiration from which shall reduce the probability of this halt from occurring again in the future.

 

Supposing a new client has handed over a task to you and provided a general brief and you’re just sitting at your desk waiting for the perfect logo design idea to strike. But in reality, do you really think that the perfect logo, in its full form, will just pop up in your head? Believe me, this could be a long long wait! 

At this point in time, your primary task should be to seek inspiration which should generate new ideas in your brain and gradually, coalesce, into the fully formed logo you were looking for. The problem here? Knowing where to seek inspiration from. It’s a part of human nature to enter in a slump where productivity and creativity just disappears, but to get the creative juices back up and running in full flow, one has to inspire themselves so they could generate new logo design ideas in no time. 

Seeking inspiration can be a troublesome activity as you would not know which avenue to turn to. The first thought among most individuals would be to look up the work of other designers. This is the most obvious approach. However, you have to be very careful between ‘being inspired from’ or ‘copying others’. In addition, Eric Karjaluoto, in his book ‘The Design Method’ explains that ‘the issue with seeking inspiration is that it’s very random, which may lead you to focus your hope on outside influences one can’t rely on; these stimuli aren’t always relevant to your work at hand, available on tap or under your control. Thinking one can find logo design ideas elsewhere will leave an individual browsing through the web and flipping through magazines, in hope, that you will suddenly stumble upon a magic cure’.

 

Below are a few suggestions of avenues from where you might seek inspiration for your logo design ideas, but remember, this is not a permanent fix, as inspiration can be drawn from anything, anywhere.

• Continue Doodling: Don’t cut off your conscious mind, let your ideas flow, anything that you can put on paper. At the end of the day, you will have a page of pointless scribbling, however, within that disjointed mess; you might just find an idea which ignites the spark of inspiration. After all, a little bit of doodling caused no one any harm. 

 

 

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•  Research Online Material: If you are a professional logo designer, you would already have all the leading logo design websites bookmarked on your browser. But, in a situation where you are lacking in terms of logo design ideas, you might want to refine your search criteria and look for narrowed results pertaining to the inspiration or ideas you are looking for. 

 

• Study Your Client: Instead of wasting your time and energy, you would be better off studying your client and tracking their growth to pick up on hints and ideas. This might ease the brainstorming process by giving you suggestions based on your client’s previous logo designs. 

 

 

• Speak to a friend or a colleague: With an exhausted mind, there is nothing better than a fresh brain and a pair of eyes. Go meet a friend or a colleague and take your ideas with you. This should be someone who has no connection to the project you are working on. Often, someone’s untainted opinion can become your lucky charm. Let your friend have your back! 

 

In your opinion, you may disagree, but seeking inspiration in the context of stumbling upon a magic cure is a waste of effort and time. The sole purpose of seeking inspiration should be to fuel the source of brainstorming logo design ideas rather than looking for a quick fix.

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it”. – Steve Jobs

 

Why do you need a new company logo design?

Your company’s identity plays an important part in its success. A professional company logo design portrays a positive image and is able to communicate with its audience effectively. Your brand definitely needs to be memorable and able to influence the public.

If the logo design is not able to serve its core objective, change is the only option. After spending years in the market, clients are still unable to identify the brand. This is where your logo design fails.

Some organizations look for a change in design in order to adapt to technological advancements and many businesses apply the re-branding strategy to show their customers that they are undergoing an organizational change.

 

A company logo design needs to be refreshed in order to show your customers that you are changing and adapting to the recent social and technological developments.

When your competitors are coming up with new ideas and efficiently influencing people’s opinion and choice through a redesigned logo, change becomes inevitable. In these circumstances, you cannot ignore re-branding your identity because if you don’t, your company would seem out of touch with the current trends.

Recently, social media has evolved as an essential marketing tool. The use of social media and its role in shaping the opinion of the masses cannot be underestimated. 

While using the social media platform for marketing and promotion purposes, you need to ensure that your company logo design is adapting to those modifications. You would need a customized version of your logo specifically for social media.

Re-branding may not always have a positive influence on your target audience, in fact it may prove to be a disaster, if not done professionally. Yet, redesigning of the company logo becomes unavoidable. Remember, whenever you decide to re-brand, communicate the change to the target audience in such a manner that they perceive it for their own benefit only.

 

Graphic Design and Photoshop Tips That Will Steer Your Business Forward

So your neighbor gets a new electronic, automatic device that which helps him to operate his T.V, self-start his car, call the cops or paramedics in case of an emergency, literally everything. The technology is new for you and you either want it immediately or want to know more about it – it’s called curiosity. The same term ‘curiosity’ is perhaps responsible for various inventions, invasions, findings and human evolution's lies on its hinges – too far a stretch for a thought? Not exactly.

If you want your organization to grow by leaps and bounds, a few tips would not only seize the slow process of growth but also improve self confidence in your product, organization and employees on whole:

A Good Design Team

When you make that significant decision of hiring a team of graphic designers, you expect them to not only understand your product but also fine tune it to its maximum. But how would you know that they are the best? Well TIME would tell – and it would almost immediately. A graphic design team and manager would lead every product, on a brochure, website, logo, via the best graphics available at your service. It is not about the cost of designing, it is about intelligent designing and using sources readily available at the disposal of a designing team. From the design layout of a website, to the DPI (Dots per Inch) or PPI (Pixels per Inch) index, of every banner, you would only need to rely on a team that would perfect every color, every pixel to your satisfaction and the comfort of your consumers. Thus success wouldn’t be far!

Packaging:

This happens to be leading the market as of 2016 September. The packaging of every product matters. The average consumer wouldn’t just pick anything off the shelve, it has to be engaging. Look at it from my perspective, we are still kids no matter our age.

As kids, we would immediately react to color, the same feeling has evolved and nurture in to a calm ‘Hmmm’ from that of a ‘MINEEEEEEE’..

A Graphic Designer would be able to incorporate what matters the most, your organizations specialization in to the packaging itself. A design would not only be competitive but intelligently communicative if created with a vision. For example the new Fanta logo and packaging emanates their past and forecasts their future perfectly: 

A Graphic Design team is not limited to logos, websites, brochures only, you may call them the tailors of your brands clothing. If there is a stitch out of place, you may expect your complete brand to take the hit, thus a professional Graphic Design team would secure the latest tools in order to mold your business in a successful direction. 

Your business Your Identity – Avoiding Flawed Logos

Just because you are a corporate giant, doesn’t mean that you can dawn a faulty image and proceed further with it, because people have expectations out of you. Especially if your organization is a nonprofit helping humanity, society and the earth as we see it. A flawed logo isn’t a pointing finger at the logo designer, or the organization – it is directly coherent to the Directors and Managing partners of the organization. Automobile attributes are structured on torque, BHP, mileage and the 0-100 parameter (apart from the overall look). The 0-100 can easily be gauged from 1-3 seconds - connecting point – a brand would fall from 300-0 in split seconds if a logo taints its image beyond repair.

Observation

Finalizing a design is good, however looking at it from every perspective is imperative. A logo may look perfect at first, but may fail at launch for a number of underlining reasons:

Obscene – At first it may have the best interests for your organization. But upon a further gaze you may find out that it could lure a lot of negativity due to its imagery itself:

The Arlington Pediatric Center was once under the limelight for a logo that looked unprofessional. They obviously managed to change it, but that’s not the concern. This wouldn’t have been online and people wouldn’t have been aware of a flawed logo for Arlington Center, so does that score points for bad marketing for a flawed logo? It doesn’t. A children’s hospital or even an organization working for humanity mustn’t come under a scanner for its identity as it would not only taint the image of the organization, but also raise questions and concerns over the complete performance, equipment and programs available for care at the center. Damage done can only be repaired by TIME.

Act on Feedback – Almost immediately organizations and corporate giants tend to realize their identity flaws and make changes necessary, but what of those who proceed further with flawed logos?

Perhaps the most known and discussed logo of 2012 London Olympics. The number of designers weighing in on the criticism of the above logo changed everything for the way the world looked at logos. People found it disrespectful and always had the first image as the last in their mind. There is no simple answer for this, except for one word – CHANGE! The Olympics logo in the past and the present have been changed. Obscene – Yes it is! 

Your business Your Identity – Avoiding Flawed Logos

Just because you are a corporate giant, doesn’t mean that you can dawn a faulty image and proceed further with it, because people have expectations out of you. Especially if your organization is a nonprofit helping humanity, society and the earth as we see it. A flawed logo isn’t a pointing finger at the logo designer, or the organization – it is directly coherent to the Directors and Managing partners of the organization. Automobile attributes are structured on torque, BHP, mileage and the 0-100 parameter (apart from the overall look). The 0-100 can easily be gauged from 1-3 seconds - connecting point – a brand would fall from 300-0 in split seconds if a logo taints its image beyond repair.

Observation

Finalizing a design is good, however looking at it from every perspective is imperative. A logo may look perfect at first, but may fail at launch for a number of underlining reasons:

Obscene – At first it may have the best interests for your organization. But upon a further gaze you may find out that it could lure a lot of negativity due to its imagery itself:

The Arlington Pediatric Center was once under the limelight for a logo that looked unprofessional. They obviously managed to change it, but that’s not the concern. This wouldn’t have been online and people wouldn’t have been aware of a flawed logo for Arlington Center, so does that score points for bad marketing for a flawed logo? It doesn’t. A children’s hospital or even an organization working for humanity mustn’t come under a scanner for its identity as it would not only taint the image of the organization, but also raise questions and concerns over the complete performance, equipment and programs available for care at the center. Damage done can only be repaired by TIME.

Act on Feedback – Almost immediately organizations and corporate giants tend to realize their identity flaws and make changes necessary, but what of those who proceed further with flawed logos?

Perhaps the most known and discussed logo of 2012 London Olympics. The number of designers weighing in on the criticism of the above logo changed everything for the way the world looked at logos. People found it disrespectful and always had the first image as the last in their mind. There is no simple answer for this, except for one word – CHANGE! The Olympics logo in the past and the present have been changed. Obscene – Yes it is! 

Logos That Are Just Simple Disasters – Logo Creation Guide

Companies with a successful logo perform much better than the ones having equal value but with a mediocre Logo design. You can have all the assets that a good business requires with a decent store at the most popular location of the town but if your logo is poorly designed, no matter how strategically perfect for business operations are, you lose. If your logo appears unprofessional so does your business. That’s how straightforward and simple it is. Companies spend a great amount of time and money on their logo creation process; needless to say the results turn out to be incredible as well. You get what you pay for.  It’s highly recommended to stop where you are and focus on the foundations of your brand i.e. start with developing  a full-fledged logo creation process that helps you achieve a memorable yet inspiring logo. Here are a few don’ts that you need to avoid when on a mission to get a great logo design:

1. Hiring An Amateur

With the growing importance of logo creation in the corporate industry, good designers are in high demand.  To tackle the situation you cannot just compromise the quality by hiring an unprofessional designer that offers you a cheaper package. Don’t be afraid to spend good amount of time and money on a logo creation process.  The end result will amaze you and your audience.  Avoid buying logo clip arts online at all cost , such websites only include designs that are either imitated or purchased by firms all around the world.

2. Keep your audience in your mind

A perfect logo can only be designed if you know your audience. Know what they do, their relationship status, likes and dislike, age group, etc. It will help you in designing a logo that pleases them instead of pulling off a logo that matches your choice.

3. Too complex 

You know there is a mistake if you can understand a logo from a mile away. Too complex designs can be spotted right away, you know that the message is not clear and half of the customers are lost due to one mistake: You forget simplicity. Don’t let your logo have too much going on, let it be easy to read. Save those fancy fonts for a fancy design. Just stick to the brief.

4. Relies On Color For Its Effect 

Your logo design should be the main thing, don’t rely on the color to make it look cool. If it doesn’t look good in grey scale to start with, you might want to fix it. Choosing color should be the last step of your logo creation process.