Wednesday, 29 March 2017

Best logo designers of all times



Designing business logos is a very critical part of an organization's marketing campaign. A logo provides a face to an organization and gives identity to its brand. In the following blog, we are going to discuss some of the world's best logo designers. We are going to have a look at some of their famously designed logos and their history.


The first iconic logo designers that we are going to take a look at is none other than Paul Rand. He was born in 1914 in New York, United States. He is considered amongst the world’s most famous graphic designers and designed many corporate logos for some of the top brands around the world.

Amongst the few companies that he designed the logos for are IBM, ABC, and UPS. Between all the logo designs that were made by Paul Rand, he always used to incorporate an element of simplicity, ease, and honesty to the designs. 


Another person who is considered amongst the best logo designers is Lindon Leader. Lindon Leader graduated from the Stanford University of Design. Among the famous companies that he designed logos for are FedEx, 2002 Olympic winter games, and Ryder's system. He received numerous awards for his designs worldwide. His design for FedEx is regarded amongst 10 best logos in America for the last forty years.



Another famous graphic designer that we are going to discuss is Raymond Loewy. Raymond Loewy was born on the 5th of November 1983. He has provided his services for companies such as Coca-Cola, Air force one and IHG. He's famous for designing the logo for the shell, which still has only seen subtle changes. Moreover, he also designed the logo for BP and Exxon.
 

Henry Steiner is another gem who is regarded as one the best logo designers around the world. He completed his education at Yale and Sorbonne. He has designed logos for the world’s most identifiable brands such as Unilever, standard chartered, HSBC and Hilton hotels. Henry is considered pioneers in generating logos which create brand identity. He is also known for incorporating eastern cultural signs into western logo design.
 


Friday, 24 March 2017

Why use 3D logo Design for your business?



In the technologically advanced civilization, people these days expect everything in high definition and with cool graphics. The age of digitization and emergences of purely online-based organizations are not held back by print issues and challenges that other companies face. Designing a really impressive and rich logo for your company is amazing if you do not have to worry about printing it on a variety of objects, which most businesses do for branding activities and in turn end up simplifying their logos. Let us face it; printing a highly visualized and graphic logo would be unable to retain its image quality and visual effectiveness on different surfaces and variable sizes. However, what if the company does not need to print its logo on any physical source at all. How convenient would that be for your business? Interesting right.



3D Logo design is a solution that can come without any drawbacks and challenges for businesses, which intend to remain established only in the virtual reality aka internet. The logo industry is capable of producing highly graphic and rich content. Moreover, the visualization effects that give logos 3d effects is mesmerizing if used in the right way. For an online business, making an impact on your customers is critically important; the lack of tangibility often makes the online business boring for customers.

Well, there are ways to keep your customers attracted and glued to your website while your service agents capture them for a sale. Here is what you need to do – get your company an artistic and creative 3d logo design. If you are a small business that lacks the funds to hire a full time graphics designer, do not stress, there are tons of freelancers out there willing to fulfill all your design needs. 


What is even better is that these freelancers may often offer their services for quite cheap. There is another trick you can place your bets on while getting a 3d logo design crafted; look for freelancers from the developing regions as they usually have surprisingly low fees and yet may be highly capable.