NBA Team rebrands its Logo by Teaming up with an Animated Logo Design Company

Boston Celtics, is an American professional basketball team based in Boston, Massachusetts. They compete in the National Basketball Association and are members of the Eastern Conference Atlantic Division.  The Celtics have gone through bumps when it comes to winning the championship which they last won in 2008. The new animated logo has been designed to rebrand and create a new synergy with their fans.

The aim of teaming up with an animated logo design company is to rebrand themselves and an attempt for them to not only bring a new energy in its team but also with their fans. NBA fans are known to be  proactive and faithful about their teams and with their animated logo the team wants to branch out and reach a newer audience. An animated logo is more recognizable and memorable and the franchise is looking to market is self through different mediums and get their perception changed.

Since it’s a moving animated logo, the objective is not only to rebrand but also encourage more favorable attitudes towards the brand as it’s more exciting and dynamic. Boston Celtics and the animated logo design company have been very strategic about the logo and have managed to create a logo that as a flow to it and helps build a clear connection with the brand.

As with any logo design, companies need to ensure that the logo is kept simple yet impactful when you have a well-known brand that has a fan following you don’t want to mislead them. Therefore it’s important that it’s done strategically, to fit the overall brand’s image and values.

Boston Celtic and the animated logo design company should keep in mind that the logo should be able to retain fans and at the same time acquire new ones. 

What Should I Keep In Mind While Making 3d Logo?

A client from my agency wants 3D logos but what should I keep in mind while making 3D logo? With technological and computing improvements over the recent years, more and more companies are appearing to favor 3D logos. So what basically is a 3D logo? Here’s one below:

The most illustrious figures, the highest dissimilarity along with a featured graphical design creates the perfect logo.  As we can use multifaceted representation, numerous dyes, almost infinite shades and technical design tools in certain software, we can start producing a ton of logos.

Due to its popularity, 3D logos can be saturating and authenticity is in demand.  So what should I keep in mind while making 3D logo for client?


First, it should be original. No one likes a copycat and some companies are touchy about how their logos are used. Many resort to legal action upon their knowledge of use without their permission. So, not only being creative is a good idea, it may save you tons of money being spent into a copyright lawsuit.

Many ideas represent themselves in different forms throughout our daily life. A butterfly or a tree can be used as logos. Using software, we can create the outline of a butterfly from a picture and add a slogan to it. Upon creative rethinking, one may use certain shapes, graphical alternations and other magical tricks to enhance and bring your logo to life.

Making 3D logo is one of the most creative jobs in the world. Being creative means breaking norms and orthodox realms to free your mind. Most importantly, when demand for 3D logos increases, so does the creative levels and if you enjoy being creative, this is the right thing for you. Get you creative juices flowing to create a killer logo.

Advantages of Making a 3D Logo Design

For any organization, their brand logo is of the utmost importance. A brand logo should be unique in order to create differentiation for the customer. The famous saying “first impression is the last impression” fits perfectly when it comes to creating a brand image in the mind of the customer. Hence, Logo design and particularly making a 3D logo design can help a brand in effectively boosting its image. The following tips can help you make a great 3d logo design. 

Simple:

If we take a look at the world’s most famous brand, it can be seen that they all have been kept very simple. A lot of businesses underestimate the power of a simple and neatly designed logo. By creating a 3d logo design which is simple, a company can engage its audience.

 

Long Lasting:

It is always beneficial when making a 3d logo design to keep it in such a way that it requires less frequent changes. The longevity of the design is extremely important. For a new business, this may not be a cause of concern as they would require frequent changes in the logo according to their product life cycle. Nevertheless, in the long run, they should consider on developing a logo that is long lasting.

 

Relevance:

Most importantly your 3d logo design should have a connection with your organization's product and services. There is no point in making a logo which has high aesthetic value but does not add anything to the brand's image. Therefore, when a making a 3d logo design it should be made not only to be memorable but should also have the consumer relate to the goods being sold.

 

Vector Graphics:

Similarly, it is important to vectorize when making a 3d logo. Go for simple 3d effects. The color scheme should also contain limited colors as it would make it easier for the audience to recall the brand logo. Vectoring makes graphics appear aesthetically more beautiful. Hence, it is also important to take the importance of contrast and balance when vectoring your 3d designs.