Best logo designers of all times

 

Designing business logos is a very critical part of an organization's marketing campaign. A logo provides a face to an organization and gives identity to its brand. In the following blog, we are going to discuss some of the world's best logo designers. We are going to have a look at some of their famously designed logos and their history.

 

The first iconic logo designers that we are going to take a look at is none other than Paul Rand. He was born in 1914 in New York, United States. He is considered amongst the world’s most famous graphic designers and designed many corporate logos for some of the top brands around the world.

Amongst the few companies that he designed the logos for are IBM, ABC, and UPS. Between all the logo designs that were made by Paul Rand, he always used to incorporate an element of simplicity, ease, and honesty to the designs. 

Another person who is considered amongst the best logo designers is Lindon Leader. Lindon Leader graduated from the Stanford University of Design. Among the famous companies that he designed logos for are FedEx, 2002 Olympic winter games, and Ryder's system. He received numerous awards for his designs worldwide. His design for FedEx is regarded amongst 10 best logos in America for the last forty years.

 

Another famous graphic designer that we are going to discuss is Raymond Loewy. Raymond Loewy was born on the 5^th of November 1983. He has provided his services for companies such as Coca-Cola, Air force one and IHG. He's famous for designing the logo for the shell, which still has only seen subtle changes. Moreover, he also designed the logo for BP and Exxon.

 

Henry Steiner is another gem who is regarded as one the best logo designers around the world. He completed his education at Yale and Sorbonne. He has designed logos for the world’s most identifiable brands such as Unilever, standard chartered, HSBC and Hilton hotels. Henry is considered pioneers in generating logos which create brand identity. He is also known for incorporating eastern cultural signs into western logo design.

 

Graphic Design and Photoshop Tips That Will Steer Your Business Forward

So your neighbor gets a new electronic, automatic device that which helps him to operate his T.V, self-start his car, call the cops or paramedics in case of an emergency, literally everything. The technology is new for you and you either want it immediately or want to know more about it – it’s called curiosity. The same term ‘curiosity’ is perhaps responsible for various inventions, invasions, findings and human evolution's lies on its hinges – too far a stretch for a thought? Not exactly.

If you want your organization to grow by leaps and bounds, a few tips would not only seize the slow process of growth but also improve self confidence in your product, organization and employees on whole:

A Good Design Team

When you make that significant decision of hiring a team of graphic designers, you expect them to not only understand your product but also fine tune it to its maximum. But how would you know that they are the best? Well TIME would tell – and it would almost immediately. A graphic design team and manager would lead every product, on a brochure, website, logo, via the best graphics available at your service. It is not about the cost of designing, it is about intelligent designing and using sources readily available at the disposal of a designing team. From the design layout of a website, to the DPI (Dots per Inch) or PPI (Pixels per Inch) index, of every banner, you would only need to rely on a team that would perfect every color, every pixel to your satisfaction and the comfort of your consumers. Thus success wouldn’t be far!

Packaging:

This happens to be leading the market as of 2016 September. The packaging of every product matters. The average consumer wouldn’t just pick anything off the shelve, it has to be engaging. Look at it from my perspective, we are still kids no matter our age.

As kids, we would immediately react to color, the same feeling has evolved and nurture in to a calm ‘Hmmm’ from that of a ‘MINEEEEEEE’..

A Graphic Designer would be able to incorporate what matters the most, your organizations specialization in to the packaging itself. A design would not only be competitive but intelligently communicative if created with a vision. For example the new Fanta logo and packaging emanates their past and forecasts their future perfectly: 

A Graphic Design team is not limited to logos, websites, brochures only, you may call them the tailors of your brands clothing. If there is a stitch out of place, you may expect your complete brand to take the hit, thus a professional Graphic Design team would secure the latest tools in order to mold your business in a successful direction.