Boston Celtics, is an American professional basketball team based in Boston, Massachusetts. They compete in the National Basketball Association and are members of the Eastern Conference Atlantic Division. The Celtics have gone through bumps when it comes to winning the championship which they last won in 2008. The new animated logo has been designed to rebrand and create a new synergy with their fans.
The aim of teaming up with an animated logo design company is to rebrand themselves and an attempt for them to not only bring a new energy in its team but also with their fans. NBA fans are known to be proactive and faithful about their teams and with their animated logo the team wants to branch out and reach a newer audience. An animated logo is more recognizable and memorable and the franchise is looking to market is self through different mediums and get their perception changed.
Since it’s a moving animated logo, the objective is not only to rebrand but also encourage more favorable attitudes towards the brand as it’s more exciting and dynamic. Boston Celtics and the animated logo design company have been very strategic about the logo and have managed to create a logo that as a flow to it and helps build a clear connection with the brand.
As with any logo design, companies need to ensure that the logo is kept simple yet impactful when you have a well-known brand that has a fan following you don’t want to mislead them. Therefore it’s important that it’s done strategically, to fit the overall brand’s image and values.
Boston Celtic and the animated logo design company should keep in mind that the logo should be able to retain fans and at the same time acquire new ones.
No comments:
Post a Comment