In its most critical sense, a brand is a promise.
Think about the most famous brands in the world. What makes you pay hefty price
for Nike’s shoes when you can get almost similar shoes from any local shoe shop
and on a much cheaper price? When you buy Nike, you know what you are buying.
When people stand in long queues to get their hands
on first version of iPhone, they know it’s all worth it.
Now think about what comes to your mind with Nike’s
and iPhone’s name. Perhaps the first thing that pops in your head is their logos-
Nike’s swoosh and iPhone’s apple. This is why brands happily invest millions of
dollars in the name of logo designing.
Business logo products are perhaps the most
important reflection of their promises. The Apple’s logo engraved on the
high-tech products automatically increases its worth hundred times. Many
companies use different business logo products to influence the consumers. For
example, you can find Nike’s logo on their shirts, bands, shoes and everything
they make. It goes on literally everything that is associated with Nike.
Because business logos are the first thing that
consumers interact with, it has to be catchy and meaningful. In contemporary
world, the bombardment of logos makes it very important for the companies to
have unique and memorable logo. In this context, devising a unique logo theme
is important. Majority of the companies use literal logos. A coffee company
will use a coffee cup or coffee beans it its logo; a salon might use hair,
face, or anything that is associated logo. The use of literal logos is very
clichéd phenomenon. While it might represent your industry, it will not be a
very memorable and unique one. Business
logo products represent your brand promise, it is important to choose it
wisely. Invest in your logos and only trust professional with the task.
No comments:
Post a Comment