If you have been using your social media accounts
lately or been browsing in general, you must have come across ads displaying
offers for cheap logo designs in the price range of $5 or $10. Some of the ads
must have also claimed ‘receive your logo design with just 3 clicks’.
Whether these cheap logo design ads are genuine or are
a part of a major scam, if your company is looking for logo solutions, you are
more than likely to at least explore such options to assess what they have to
offer in terms of design and final delivery. However, if you are a little
inquisitive about the price and what the final design delivery will be like, it
would be recommended to do some prior digging to judge whether the logo offers
are too good to be true or not.
Just as what
Uber did to the global taxi industry, similarly, Fiver, an online freelance
platform is doing to the graphic design industry. The entire purpose of this
platform is to connect the traffic to low cost suppliers which also includes
graphic designing services. On this platform, a customer will come across
multiple organic user profiles and paid ads offering cheap logo design
services. Such business schemes have not only affected these two industries but
there are other examples of such businesses and cheap ads including the doings
of AirBNB to the hotel industry, the doings of Spotify to the music industry
etc.
In
an instance of an inquisitive competitor, Gary Richard, the Graphic Design Head
at a leading graphic design agency decided to experiment with these cheap logo
design ads. Gary was very curious as to what he will receive for paying $5 for
a logo design. To carry out this experiment in a proper manner, he contacted
three different designers and paid them $5 each for the logo.
To
his surprise, he received the three logos on time and not a single logo from
the three was original. Each logo was poorly cropped out of Photoshop with
minor changes made to the design in order to meet the requirements provided
initially. Upon delivery of the design, Gary was given 100% assurance from all
three designers that the logos were legit and could be used for business
purposes without receiving any copyright or trade claims in the future from
original trademark holders.
Regardless
of how attractive the ad for a cheap logo design may look or regardless of the
amount mentioned within the ad, it would be advisable to not fall prey to such
scams as it will only lead you in to creating a grave for your business and receiving
numerous lawsuits on your door step.
