Your business Your Identity – Avoiding Flawed Logos

Just because you are a corporate giant, doesn’t mean that you can dawn a faulty image and proceed further with it, because people have expectations out of you. Especially if your organization is a nonprofit helping humanity, society and the earth as we see it. A flawed logo isn’t a pointing finger at the logo designer, or the organization – it is directly coherent to the Directors and Managing partners of the organization. Automobile attributes are structured on torque, BHP, mileage and the 0-100 parameter (apart from the overall look). The 0-100 can easily be gauged from 1-3 seconds - connecting point – a brand would fall from 300-0 in split seconds if a logo taints its image beyond repair.

Observation

Finalizing a design is good, however looking at it from every perspective is imperative. A logo may look perfect at first, but may fail at launch for a number of underlining reasons:

Obscene – At first it may have the best interests for your organization. But upon a further gaze you may find out that it could lure a lot of negativity due to its imagery itself:

The Arlington Pediatric Center was once under the limelight for a logo that looked unprofessional. They obviously managed to change it, but that’s not the concern. This wouldn’t have been online and people wouldn’t have been aware of a flawed logo for Arlington Center, so does that score points for bad marketing for a flawed logo? It doesn’t. A children’s hospital or even an organization working for humanity mustn’t come under a scanner for its identity as it would not only taint the image of the organization, but also raise questions and concerns over the complete performance, equipment and programs available for care at the center. Damage done can only be repaired by TIME.

Act on Feedback – Almost immediately organizations and corporate giants tend to realize their identity flaws and make changes necessary, but what of those who proceed further with flawed logos?

Perhaps the most known and discussed logo of 2012 London Olympics. The number of designers weighing in on the criticism of the above logo changed everything for the way the world looked at logos. People found it disrespectful and always had the first image as the last in their mind. There is no simple answer for this, except for one word – CHANGE! The Olympics logo in the past and the present have been changed. Obscene – Yes it is!