Logos That Are Just Simple Disasters – Logo Creation Guide

Companies with a successful logo perform much better than the ones having equal value but with a mediocre Logo design. You can have all the assets that a good business requires with a decent store at the most popular location of the town but if your logo is poorly designed, no matter how strategically perfect for business operations are, you lose. If your logo appears unprofessional so does your business. That’s how straightforward and simple it is. Companies spend a great amount of time and money on their logo creation process; needless to say the results turn out to be incredible as well. You get what you pay for.  It’s highly recommended to stop where you are and focus on the foundations of your brand i.e. start with developing  a full-fledged logo creation process that helps you achieve a memorable yet inspiring logo. Here are a few don’ts that you need to avoid when on a mission to get a great logo design:

1. Hiring An Amateur

With the growing importance of logo creation in the corporate industry, good designers are in high demand.  To tackle the situation you cannot just compromise the quality by hiring an unprofessional designer that offers you a cheaper package. Don’t be afraid to spend good amount of time and money on a logo creation process.  The end result will amaze you and your audience.  Avoid buying logo clip arts online at all cost , such websites only include designs that are either imitated or purchased by firms all around the world.

2. Keep your audience in your mind

A perfect logo can only be designed if you know your audience. Know what they do, their relationship status, likes and dislike, age group, etc. It will help you in designing a logo that pleases them instead of pulling off a logo that matches your choice.

3. Too complex 

You know there is a mistake if you can understand a logo from a mile away. Too complex designs can be spotted right away, you know that the message is not clear and half of the customers are lost due to one mistake: You forget simplicity. Don’t let your logo have too much going on, let it be easy to read. Save those fancy fonts for a fancy design. Just stick to the brief.

4. Relies On Color For Its Effect 

Your logo design should be the main thing, don’t rely on the color to make it look cool. If it doesn’t look good in grey scale to start with, you might want to fix it. Choosing color should be the last step of your logo creation process.