Friday, 29 July 2016

Community Logo Design – Empowerment


A community logo design or a nonprofit organizational identity is to communicate with the masses of a certain specialization, targeting either the conservation of wildlife, the environment or the human race altogether. Designing a nonprofit organizational identity would ideally take a lot out of a designer’s intuitive stretch. It’s not about displaying care and warmth through random or basic images. The logo would show up under international websites, business cards, banners, billboards and their own applications and website. The complete goal would be to attract as many members as possible, either for donations, or just for a sign up to create awareness of a move.

So how does a designer work his way around exclusivity, font, color and the incorporation of a certain specialty within the complete logo? We conclude about 3 steps to meet that unique vision, which honestly is impossible for a designer at times!

Surround yourself – Involvement
One must be able to understand what an organization does in order to support the cause completely. In the same way a designer would need to understand the specialty of an organization in order to gauge that singularity that sets them aside. Once known, intuition and research would automatically lead a designer to a communicative and memorable community logo design.

The more a designer or design house is inclined towards the functions, goals and future vision of an organization the better the complete image. Nonetheless, the possibility of the logo resembling another one out there is 99% in this case. Hence, thorough research would tackle that possibility, especially with regards to a number of nonprofit organizations having similar goals.

Regard all disregard’s – Consultation

Feedback remains the backbone of any unique logo. The ultimate goal is to find out whether or not the complete design is communicative, inspiring, heartwarming and immediately corresponsive about the organization’s needs, necessities and origin. How does an individual designer or a design house find out if what was created, has the potential to ring in clients for donations?

Through short surveys within family and friends an individual designer can easily draw the line between what’s working and what’s not. Nevertheless, taking feedback from designers trustworthy of their experience would evidently reveal, how effective the complete community logo design truly is?      

Mix and Match – Colors and Fonts

Last but not the least, a heartwarming image is what a designer would ideally want as an identity for a nonprofit organization. Use of red, brow, yellow, black and white has remained constant. Anything flashy would most certainly lose appeal and also create a brand disaster. Thus the use of Sans Serif is almost always emphasized and projected on community logo designs. 

Saturday, 2 July 2016

Why should you have the best logo design selected for your Organization?


An identity may be classified for various organizations depending on its goals and specialties. But how does ‘one’ just know that a particular logo or vision is just ‘perfect’ for the company? There are numerous contributing factors that would lead an investor or a company director to think about their own identity and how they want themselves represented – to gain attention or potential clientele.

Identification

An organization is the brain child of an intellectual concept, to be able to ascertain what image would best represent it, a lot of research would be required. As an entrepreneur, you would envision the name of your company on business cards, banners, websites, videos & clothing if need be. What matters is how unique and communicative is the complete logo design. It could be specific to jewelry, accessories, heavy equipment, arts, architecture, nightclubs or restaurants – but each industry has their own specialization and hence have fierce competition between them. A custom logo design is perhaps the only way to fuel fire to a new or existing product via word of mouth and various marketing techniques.


Risk it for the – Biscuit

A leap of faith is required when it comes to accepting a design from a professional design house or an individual with decades of experience. As a Director or CEO you must be able to make a judgment call over your idea for that of a professional input. Irrespective of how the image and the complete logo design looks like, if its unique and communicative then it’s definitely competent, hence withstanding different situations a brand would undergo from a start-up to that of an existing company.

Swallowing your idea or to see it integrated in the logo that you had in your mind for your company is also perfect- It would imply that you are ready to take on new trends and accept the fact that the world is not only evolving its standards but also competing on a different level, in order to attract masses to different organizations. A professional design house would most definitely twist a vision, fragment it with the specialty of your company along with subtle hints of history, thus adding value & personality altogether.