Community Logo Design – Empowerment

A community logo design or a nonprofit organizational identity is to communicate with the masses of a certain specialization, targeting either the conservation of wildlife, the environment or the human race altogether. Designing a nonprofit organizational identity would ideally take a lot out of a designer’s intuitive stretch. It’s not about displaying care and warmth through random or basic images. The logo would show up under international websites, business cards, banners, billboards and their own applications and website. The complete goal would be to attract as many members as possible, either for donations, or just for a sign up to create awareness of a move.

So how does a designer work his way around exclusivity, font, color and the incorporation of a certain specialty within the complete logo? We conclude about 3 steps to meet that unique vision, which honestly is impossible for a designer at times!

Surround yourself – Involvement

One must be able to understand what an organization does in order to support the cause completely. In the same way a designer would need to understand the specialty of an organization in order to gauge that singularity that sets them aside. Once known, intuition and research would automatically lead a designer to a communicative and memorable community logo design.

The more a designer or design house is inclined towards the functions, goals and future vision of an organization the better the complete image. Nonetheless, the possibility of the logo resembling another one out there is 99% in this case. Hence, thorough research would tackle that possibility, especially with regards to a number of nonprofit organizations having similar goals.

Regard all disregard’s – Consultation

Feedback remains the backbone of any unique logo. The ultimate goal is to find out whether or not the complete design is communicative, inspiring, heartwarming and immediately corresponsive about the organization’s needs, necessities and origin. How does an individual designer or a design house find out if what was created, has the potential to ring in clients for donations?

Through short surveys within family and friends an individual designer can easily draw the line between what’s working and what’s not. Nevertheless, taking feedback from designers trustworthy of their experience would evidently reveal, how effective the complete community logo design truly is?      

Mix and Match – Colors and Fonts

Last but not the least, a heartwarming image is what a designer would ideally want as an identity for a nonprofit organization. Use of red, brow, yellow, black and white has remained constant. Anything flashy would most certainly lose appeal and also create a brand disaster. Thus the use of Sans Serif is almost always emphasized and projected on community logo designs.