Dos and Don’ts of a Hotel Logo Design

Hotel Industry is one of the fastest growing industries in the world. There are many kinds of guests that stay at a hotel. The business travelers, the vacationers, the conference attendees while some are just looking for some peace and quiet that the hotel has to offer. Since the market is so diverse with so many different types of guests, hotels have to carefully devise their branding strategy so that the brands choose your hotel over others. One thing, however, is a constant in every business’s branding strategy, the thing that is at the forefront of every hotel’s branding efforts i.e. Hotel’s logo design.

The hotel industry is very competitive nowadays as every city now has many professionally 

run hotels and a unique hotel logo design is what gives the hotel a competitive edge over the others. A good business logo can do wonders for your hotel business.

We have jotted down a few points that should be kept in mind while creating a hotel logo design.

1 – Graphics:

Including an image is not necessary; many renowned hotel chains have logos containing only text in a suitable typeface. Text logos are much clearer however if you do wish to incorporate an image in your logo, lean more towards abstracts images or images that have geographical or historical references to their location.

2 – Color Scheme:

The color scheme is crucial when it comes to the hotel logo design. A good color scheme set the mood of its customers. If colors are vibrant and inviting, customer perceives they are in for a bright and enjoyable stay, if your business logo gives off a more elegant feel with royal blues and goldens, customers would anticipate a luxurious and comfortable stay and so on. So the color scheme plays a big part in how the customers perceive your brand.

3 – Typography:

Selecting a font is a key element especially if it’s only a text logo with no image or graphics. Nowadays, each font is associated with certain emotions and personality. Choose your font intelligently to put your brand personality across.

Make your own distinct identity and leave your mark on your customers by getting a professionally designed hotel logo.

Childcare – Attachment

A heartwarming image incorporated with care, love and security is the ideal goal of every designer looking to setup a childcare logo design. Apart from influential designing, the trend now is to instill an image with direct hints to the specialization of a childcare or day care center. Intelligently reducing the inquisitive human nature by depicting what is necessary directly would not only assist the designer to set up an effective logo but also help clients perceive the image at a better pace.

Image Setup

Choosing an image is not the major concern for a designer. Knowing what the client services specialize in would be the ideal goal, because a hint would not only be incorporated within the image but also would be maximized, minimized or focused on for immediate attention. After all it’s all about reaching people, as many as the logo can engage for better clientele. Design inspiration for a childcare logo design would be easy to find online or offline but the ability to alter and amend intelligently is only with a gifted few. Nevertheless, the image must not only be heartwarming and corresponding, but also depict all the right colors to portray a loving, nurturing atmosphere to the onlookers.

Colors

By the time a designer finished initial sketched, it would still be a farfetched idea to instill colors and that is exactly how a childcare logo design or any industry specific design should be, because ideally the logo in black and white is the heart of the complete design. This would be then experimented with professional designers via billboards to that of banners. Knowing colors and their depth would add the additional value to the complete image. By spending some time with the childcare center or the client directly would yield a remarkable design with intuitive colors as the perception of the designer would lead to various pragmatic ideas, hence opening a number of doors that which would always end up revamping the original design created. By understanding the services provided by the client, as a designer you may be able to adapt mosaic colors or stick to just one color. Thus colors like blue, green, yellow and orange are frequently used for all the joyous reasons.

If the above lines are helpful and if you feel the need to criticize please let us know - 

3 HVAC Tips - Automotive and Vehicle Logo Design

A design that which inspires others to not only see but take a chance on almost immediately would be the ultimate goal. HVAC here is a mere representation from Heating, Ventilation and Air Conditioning to that of Harmonious, Valuable and Art of Competition. Let me elaborate below as to how these are incorporated within an Automotive and Vehicle Logo Design:

Harmonious

A peaceful and friendly image within the logo design would depict togetherness and boost the morale of the potential clients to not only find out more but take the leap of faith. When developing most designers influence themselves via online inspirations and other motivational factors directly pitched in from the client contribute to the final image. But the messaging or corresponding factor within an Automotive and Vehicle logo design can only be perceived by a 3^rd party. It is hence imperative to check whether the final image not only looks good in black and white but also looks corresponding and friendly.

Ventilation

Ventilation literally means letting the steam off from the car or the A.C. In this context a designer has a multitude of ideas and artistic intuition that which he cannot apply to a current design due to the lack of time or what is deemed necessary. For every individual designer or design house, it is hence observed that they are allowed to literally sketch paint use Adobe Illustrator and other tools to sketch or draw as the feel better for at least an hour as an exercise to not only understand their design pattern but also overcome the feeling of being chained to one design analogy. In doing so creativity is not only molded but also streamed and channeled and that is how abstract logo designs came in to picture and have been utilized in an automotive vehicle logo designs as well

Art of Competition

The Art of War (the book) is self-explanatory of the happenings of War and its repercussions. However, when designing, keeping competitors in mind is not a bad idea but it would completely depend on an individual as to how much they could withstand and design at the same time. When developing an Automotive and Vehicle logo design knowing how the competitors came up with ideas would ideally lead one to the same path, nevertheless the path wouldn’t be unique hence neither would the image or idea. To have a strategy based on the companies motto and vision would ideally lead to a unique and memorable logo design.

Please share your thoughts concerns and criticism if any, as I may be wrong and I may be right - !