Apple’s Corporate Logo Design – A journey through time

The transpiring and inspiring journey of Apple’s corporate logo design is an exemplary notion of commitment and desire to achieve greatness with simplicity. The five generations of Apple’s logos demonstrate the value and importance of an adequate corporate logo, which truly symbolizes a business.

Great logos make greater brands: 

Apple’s historic journey of corporate logo evolution is tenacious proof of this fact. The renowned smart phone giant revolutionized its existing corporate logo after a series of changes over time. Unbelievably, the company underwent as much as five logo transformations since its initiation in 1976. Apple conceived an idea of offering people with simplicity, which ignites curiosity and the desire for knowledge in its logo. The first logo of the company featured Isaac Newton, which sufficiently suggests the importance and greed for knowledge by the company to produce the best products in the world.

"One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colours of the rainbow in the wrong order. You couldn’t dream of a more appropriate logo: lust, knowledge, hope, and anarchy.” (Jean-Louis Gassée)

The various stage of evolution during the span of its operation remarkably proclaims Apple’s striving nature to achieve greatness through improvisation and that is not limited to its products. The company’s core founder strongly believed that having a legible yet simple logo will inflict the ideologies of the business in the minds of its consumers.

 

The inception of Apple’s corporate logo design soon underwent massive change in design and color, replacing Newton with infamous version of Apple with a bite taken off its right. Controversy remains on the factors that influenced Apple’s multi-colored version of the logo; some say it was to feature the color display introduced by the business, Apple 2. Nonetheless, Steve Job was quick to improvise upon his return to the corporate. Apple’s simplified versions included a black logo, followed by a raw metal colored logo with 3D effects, and concluded towards its latest version i.e. a white logo with 3D effects. Apple’s corporate logo design not only created a brand logo, but also infused it with its ideologies, witnessed and perceived by all of its customers.

 

Things to consider before taking online logo services for your company

When you are planning to build your own company and website, you will definitely need a logo that is distinctive & notable in showing a positive company’s image to the customers. For this purpose, you can choose online logo services to get the best logo design for your brand without any hassle.

No matter, whether you are planning to do a traditional business or doing it online, logo design is highly important for making your brand distinctive from the counterparts. In many cases you cannot put a lot of information in your banner or poster which you are going to advertise & promote. In this situation, an eye catchy logo placed on that poster or the banner can be effective in elaborating all the major aspects of the product and what the brand is offering. In short, the logo creates a point of disparity. In online logo services, it’s not just the convenience that you are getting in terms of services, but in parallel, you need to put lots of efforts in designing an attractive and eye-catchy logo design.

Here are few things which you need to consider:

Emphasize on cool, edgy & sleek logo design:

Well-designed logo is instrumental in building a positive brand image of the company, for e.g. Nike “Swoosh” has become highly remarkable and recognizable.


Consider this aspect as highly important while going for online logo services, you should be choosy about picking the edgy & sleek designs that can give your brand more prominence.


Your Logo & script type must reflect the target audience:

Think about your company’s overall personality with different dynamics, by answering these questions such as:

Is my company targeting the younger generation or the older ones?

What’s the overall impression that my company wants to build on target audience?

Does your target audience love the contemporary feel or the vintage one?

Let’s say, if you are targeting the millennial & Generation Next, you need to have a very funky & groovy sort of logo to attract the target audience. You can also take assistance from “Color Emotional Guide” in choosing best suited colors.  After considering all these important factors, come to a rational conclusion and get the majestic online logo services.