The transpiring and
inspiring journey of Apple’s corporate logo design is an exemplary notion of
commitment and desire to achieve greatness with simplicity. The five
generations of Apple’s logos demonstrate the value and importance of an
adequate corporate logo, which truly symbolizes a business.
Great
logos make greater brands:
Apple’s historic journey of
corporate logo evolution is tenacious proof of this fact. The renowned smart
phone giant revolutionized its existing corporate logo after a series of
changes over time. Unbelievably, the company underwent as much as five logo transformations
since its initiation in 1976. Apple conceived an idea of offering people with simplicity,
which ignites curiosity and the desire for knowledge in its logo. The first
logo of the company featured Isaac Newton, which sufficiently suggests the importance
and greed for knowledge by the company to produce the best products in the
world.
"One
of the deep mysteries to me is our logo, the symbol of lust and knowledge,
bitten into, all crossed with the colours of the rainbow in the wrong order.
You couldn’t dream of a more appropriate logo: lust, knowledge, hope, and
anarchy.” (Jean-Louis Gassée)
The various stage of
evolution during the span of its operation remarkably proclaims Apple’s striving
nature to achieve greatness through improvisation and that is not limited to
its products. The company’s core founder strongly believed that having a
legible yet simple logo will inflict the ideologies of the business in the
minds of its consumers.
The inception of
Apple’s corporate logo design soon underwent massive change in design and
color, replacing Newton with infamous version of Apple with a bite taken off
its right. Controversy remains on the factors that influenced Apple’s
multi-colored version of the logo; some say it was to feature the color display
introduced by the business, Apple 2. Nonetheless, Steve Job was quick to
improvise upon his return to the corporate. Apple’s simplified versions
included a black logo, followed by a raw metal colored logo with 3D effects,
and concluded towards its latest version i.e. a white logo with 3D effects.
Apple’s corporate logo design not only created a brand logo, but also infused
it with its ideologies, witnessed and perceived by all of its customers.
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