Business Logo Design Revamp Failures: Where They Went Wrong

A lot of thought goes into designing a new logo, and to redesign it after the old logo has taken you to heights of success is a different ball game altogether. And while most of the corporate giants in the market don’t want to venture down that path, some made the gutsy move to revamp their business logo design, which didn’t go quiet as planned.

Here is what went wrong when the hotshots decided it was time to spice up their business logo design.
 

GAP:

In 2010, GAP went ahead and launched its new logo with its clean font and a tiny blue square overlapping the ‘P’, during the busy Christmas season. Soon after the social media was taken by storm as GAP customers made clear that they did not support the new design. 

Ordinary, cheap and tacky were just some of the adjectives used to describe the new logo. GAP then performed one of the quickest re-branding turnabouts of all time and reverted back to the 20 years old original logo.   

 

 

Kraft:

Kraft being one of the biggest giants in the drinks and food industry was criticized heavily when it launched its new logo in 2009. The new business logo design was slammed for using a basic font, Tekton and the rest of the design was also pronounced to be generic and bland for a company as renowned as Kraft. Kraft too, slipped back to using their original logo.  

 

Syfy Channel:

Initially known as the SciFi channel, Syfy refurbished its business logo design in the year 2008. This renaming met with an outcry from the viewers all around the globe. By changing the brand name altogether, Syfy shot itself in the foot. This alienated the target market, the ‘sci-fi nerds’ who could connect more easily to the original brand name. The new visual too, is extremely shoddy as compared to the simplistic old Saturn logo. 

    

Business Logo Design - What makes it so powerful?

Begin with a design that truly represents your company. The idea of creating a business logo seems simple unless you actually work on one. There may seem a few numbers of elements appearing on a logo when a viewer comes in contact with it but hardly anybody understands the real effort put behind it. A logo is the core ingredient of all your company’s brand activities. Whether it is a design for a website or a commercial banner, a brochure design, a stand-by truck or just a business, your business logo appears clear at each of your marketing tactics. You don’t want to send out a bad brand message through poorly designed business logo. Always remember, a logo appears to be the most simplest of tasks to achieve to laymen, so when you give off a poor design technique to your viewers, they may just leave with a mindset that your company is not even capable of pulling off a simplest of design. 

You can have a great food restaurant, with great inventory and operations with a number of dedicated employees but if your logo design is incapable of showing what your specialization is your other investments are a flop as well. Don’t let other operations suffer because of a lag in one important task. Why not think of it as an opportunity to pull off an image that your client instantly buys and is confident about? Your business logos do your company a big favor, things that you can’t convey to your market physically is communicated through a simple design effectively.

Business logo designs are a your brands essence and putting in some extra effort and time will not only take you towards the right direction but will help you generate leads more than ever. So do not feel bad if you have placed an extra amount of money and have went out of your way to achieve a great design, That’s how its best done. But most importantly, the effectiveness of your business logo structure depends on the graphic designer’s skills and experience. The best thing you can do to your business is find a logo designer who understands your business model and knows how to communicate a corporate message through a business logo design effectively.

Tips To Get Started in USA - Logo Design

A logo design can take your company to unrivaled heights. To make a difference you need to make sure that your brand elements are assisting you in getting an image you require. To get that remarkable image, you can get a logo designed for your business that perfectly represents your enterprise. It is of utmost importance to understand how a logo design is important for a business. If you are on the initial stage of your business or planning to start a business, we recommend that you consider your startup business logo design an essential part of your business plan.

To start off right, you must first consider looking for the right logo designer for your logo to appear exclusive and memorable. There are many options available online for you to opt for when planning to create a remarkable logo design for your start up to grow and prosper. You can have the greatest services and the highest quality of product with an excellent setup in a commercial town but if your start up logo design is not effective enough to draw your client attention towards your product.

If you have a startup to bring to operations with low funds, you might want to start off with a logo design that costs you less. Luckily, there are millions of options for you if you require a startup business logo design in USA but the catch is when you are super careful with your selection. So before going to a website that offers customized logo templates, think about how others would have downloaded the same logo templates for their business. You should rather hire a company that offers affordable yet reliable Startup business log design in USA. Nonetheless, it is quite difficult to find inexpensive yet talented logo designers but verily it is not impossible. Without a doubt, a great designer will weave your brand values in to your logo design with right font, color and art techniques that will help you develop a memorable yet magnificent image for your business. And when you have such a logo, you will know that you have invested on the right logo designer.