How to Do Animation for Your Business: Things to Streamline Before Execution

Creating a video animation is a bigger decision and investment than you may estimate. For most business, creating an animation is an ambitious step since they have summarize everything they wish to communicate to the masses in a short video. It is similar to publicizing your sales pitch, thereby it has to be flawless, 

Before you start thinking about how to do animation, you should focus on three core aspects: the budget you can spare, your brand personality and target audience.

     Budget

The question that “how to do animation” has bothered many businesses. However, to execute a flawless animated video, the first concern is the budget allocated to the video.

Your budget will determine the extent the quality of the video. If you want your animated video to look like a scene out of a Pixar movie, then be ready to spend millions of dollars. As exaggerated as it may sound, the expense of a Pixar animated video is $1.82 million per minute.

Now don’t back off! You don’t need a huge budget to create a short animated explainer video. Most online animate video service providers produce great quality worth and don’t cost an arm and a leg. It totally depends on what you expect which can be toned down to suit your budget. 

    Your Brand Personality

As per studies, individuals can only recall 20% of what they read, and 10% of what they hear. However, the attention and recall rate of moving objects that pair all three abilities: auditory, visual and vocal have a far better impact on the viewer. Therefore, why businesses are now concerned about how to do animation is it creates a long lasting impression which other mediums fail to create.

Your animated videos should reflect your brand personality. Your explainer videos should be a brilliant amalgamation of your vision, mission, ethos, colors, typography, logo, etc. for a holistic experience. 

     Your Audience

All companies irrespective of size and magnitude have an ideal customer they wish to target or a buyer persona in mind for better results. However, that does not mean that your video is necessarily targeting them. It is important to know whom you are targeting in your video to tailor content as per their sensibilities.