Designing a Logo: An Entrepreneurs Guide

Logo acts as the building block of business branding. It aids in communicating the real essence of a brand to the masses. Moreover, it also plays a pivotal role in shaping perceptions and nurturing your brand identity. Most people tend to give significance to logo design in contrast to the ideology and the meaning behind it which results in a discord resulting in a disconnected target audience. An effective logo design can easily communicate the brand’s purpose, its market position, and its intended target audience. Here is an entrepreneur’s guide to designing a logo:

Compelling logo

Your logo design should be able to attract people in an engaging style. An effective logo is one which should communicate the same thing that you are planning to offer to your target audience such as a unique product or service. Let’s take an example that if your brand’s target audience is children, you can add animation to the design as it is intended for such an audience. You cannot and should not focus on the meaning of the logo/brand instead of the fun fact.

Instantly recognizable

You should be designing a logo that can be immediately recognized by your target audience or any audience for that matter. Your logo should be memorized by people so that they can recognize you without the name. For instance, the logo of Apple which is an apple with a bite taken from it. People can instantly recognize whenever they see an apple with a bite taken on a brochure or product etc. thinking it might be related to Apple.
 

Focus on simplicity

One of the most important aspects of designing a logo is focusing on simplicity. This allows you to stick to one message and not making things complicated as a logo is the superstar of your corporate identity.

Furthermore, people will consider your brand as a decent one which will result in more traction and interest.

If your logo is more customer oriented than brand oriented, it will be more remembered by people. When a customer is empowered, they will feel more attached to your company.