A company’s logo is the visual expression of its brand and corporate identity. A
well-crafted logo with a smartly chosen color theme can reveal more than it can
hide.
So what it really takes to have a top company logo design?
First things first, do not let amateur hands
design it for your organization. Seek professionals with credible credentials
and consider the expense an investment that you would be proud of in the years
to come.
Let’s analyze some of the memorable and top company logo designs of the world.
GENERAL ELECTRIC
Formed in 1892, GE – a fortune 500 company -
is a multinational conglomerate. Its corporate logo, an ornamental design
encircling the company’s initials “GE” is simple, and has stood the test of
time; because the logo is uncomplicated, attractive and effective, which is
what a customer ideally wants out of GE products.
JOHNSON & JOHNSON
Formed
in 1886, Johnson & Johnson – a fortune 500 company – is a medical and
consumer goods company. The most
remarkable thing about their corporate logo is its simplicity and the fact that
it’s based on the signature of the company’s founder, James Wood Johnson.
It
has been said that one of the reasons their iconic brand identity is their
resistance to logo modification resulting in huge brand recognition within
their market.
FACEBOOK
Unless
someone’s living on Jupiter since 2005, facebook doesn’t need an introduction.
The company that stemmed from Mark Zuckerberg’ dorm room was originally named
“The Facebook”; however the “the” part was removed quickly.
The
beauty of facebook’s top company logo design lies in its instant recognizability. The company slightly modified
the logo in 2015 without compromising on the original aesthetics of it.
AMAZON
Formed
in 1994, Amazon – a fortune 500 company is the biggest Internet-based retailer.
They promise to deliver everything under the sun, virtually anywhere on the
planet earth in 48 hours, and the best part is that they always do.
This reflects the best in their top company logo design.
The arrow travelling from A to Z not only symbolizes the movement of products
straight from warehouses to customers’ doorsteps but also looks like a smiley
which reflects Amazon’s focus on customer happiness.
