When a new
business is about to set up, they start seeking business logo inspiration which
they can explore and take ideas from to create a logo for their own business.
For this purpose, they can turn to multiple avenues from where they can seek inspirations
including digital websites, logo galleries, exploring competitors within the
industry, speaking to design experts etc. However, while doing so, there’s one
crucial aspect which they need to take into consideration; mistaking
inspiration for imitating.
Imitating or
copying an existing work of art is the easiest way out of producing design
content. However, this content will always be referred to as a ‘copy’ or a
‘rip-off’ since no element of originality has been explored. This scenario was
explained because this is an absolute ‘no-go zone’.
As a business
owner, there are several avenues which you can resort to for seeking business
logo inspirations but this avenue or channel must be avoided at all costs. Nevertheless,
if there’s an existing logo which you find really appealing, instead of
imitating it directly, you can use the design concept and tailor it according
to your needs. This will not only serve as a distinctive factor but also
satisfy your design needs.
However,
regardless of the avenue from where business logo inspiration has been taken,
every business must make sure that their logo design is unique as failing to do
so will bring about multiple legal implications such as law suits and copyright
infringement issues. Due to this reason, during the primary research phase of
seeking logo inspiration, the ideal case scenario would be to speak to a design
expert. Since these individuals possess the necessary skill, expertise and
experience, they are in an ideal position to suggest ideas and design concepts.
Following this approach will itself ensure that the logo is unique and bears no
resemblance to any existing logo’s.
Furthermore, to
craft a business logo which is able to stand out instantly upon seeking design
inspiration, it must be ensured that the final logo design relates with the
businesses product or service offerings, endorses the business personality and
the core values and is perceived appropriately by its intended targeted
audiences.
Amidst this
process, an entrepreneur must realize that there is no fixed avenue from where
inspiration can be taken since the element of inspiration correlates with the
subconscious of an individual. Thus, as an entrepreneur if you are exploring
avenues to seek business logo inspiration, do not limit the avenues as there
are multiple channels from where a design idea may originate, which can, on a
subconscious level can come to you at anytime from anywhere.
